Upload Button Icon Add office photos

Incedo

Compare button icon Compare button icon Compare
filter salaries All Filters

16 Incedo Jobs

Incedo - Director - Product & Business Marketing (16-20 yrs)

16-20 years

Incedo - Director - Product & Business Marketing (16-20 yrs)

Incedo

posted 1mon ago

Job Description

Director - Product & Business Marketing


About the job:

Job Description:

- Director - Product and Business Marketing is a very critical leadership role that will design and manage go-to-market strategies focused on demand generation, develop product messaging, and drive market positioning for Incedo's products, industry verticals and horizontal service offerings.

- This role requires a strategic thinker with strong leadership skills, a deep understanding of global B2B software products and services marketing, and the ability to work collaboratively with cross-functional teams.

- The role will report to the Head of Marketing and will work closely with the Head of Products, Product Management, Vertical and Horizontal Business Unit Heads, Sales and Marketing teams.

Key Responsibilities:

- Develop and execute a marketing plan for the products, Industry verticals and service offerings you in conjunction with the respective business and marketing team, including key activities and budgets focused on products and service offerings awareness and demand generation for acquisition of new customers.

- Develop products, solutions and service offering positioning and messaging that resonate with our target buyer personas, working in collaboration with product management.

- Understand and document our buyer's process, including where they get information, and the who, what, when and why behind the decisions they make.

- Drive changes to our sales and marketing processes based on the same.

- Own market intelligence- be the expert on our buyers, who are they, how they buy and their key buying criteria.

- Planning and executing multi-channel programs and campaigns to drive leads.

- These programs will include ABM, email outreach, lead generation through physical and virtual events & webinars, search engine marketing, paid campaigns, inbound marketing and optimizing the use of our own website as a lead generation channel.

- Research and understand the competitive landscape- be an expert on our competition and how they are positioned.

- Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back on required changes.

- Develop sales enablement and marketing collaterals including product pitch deck, explainer videos, whitepapers, case studies, brochures, E-books, etc to support go to market activities.

Requirements:

- MBA from a good institute and 16 -20 years of global product marketing experience in B2B digital/enterprise software, SaaS product companies.

- US Market experience is highly preferred.

- Proven experience in successfully driving demand generation for B2B software products, vertical and horizontal service offerings resulting in leads, pipeline and new customer acquisition.

- Excellent communication and content skills - a solid writer, content creator and skilled in articulating complex concepts in a simplified way.

- Hands on with CRM, marketing automation, Email automation and digital marketing tools such as HubSpot, Active Campaign, SEM Rush and Google Analytics.

- A doer, an ambitious and positive professional with strategic thinking.

- A curious, creative, data-driven, detail oriented individual with strong analytical capabilities.

- Ability to work independently and drive multiple initiatives simultaneously at speed.

- Ability to understand and learn the technical specificities of complex software products.

- Good ROI-tracking skills and are able to prove what is - or isn't- working.

- Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties.


Functional Areas: Other

Read full job description

Prepare for Director Products roles with real interview advice

Top Incedo Director Products Interview Questions

Q1. DSA - Nth Fibonacci no with memoization, Find duplicate node in Linked list, Binary tree DSA questions, Project based tech questions, OOPS, ... read more
Q2. Write a query to find out the 2nd largest salary from Employees
Q3. what is shadow DOM? what are synthetic Events? What is UNIT testing?
View all 108 questions

What people at Incedo are saying

What Incedo employees are saying about work life

based on 983 employees
72%
90%
73%
71%
Flexible timing
Monday to Friday
No travel
Day Shift
View more insights

Incedo Benefits

Submitted by Company
Diverse learning opportunities
Comprehensive total rewards
Exceptional leadership
Accelerated career journey
Global career paths
Submitted by Employees
Work From Home
Health Insurance
Cafeteria
Soft Skill Training
Job Training
Team Outings +6 more
View more benefits

Compare Incedo with

TCS

3.7
Compare

Infosys

3.6
Compare

Wipro

3.7
Compare

HCLTech

3.5
Compare

Tech Mahindra

3.5
Compare

Cognizant

3.7
Compare

Accenture

3.8
Compare

Capgemini

3.7
Compare

IBM

4.0
Compare

Xoriant

4.1
Compare

Photon Interactive

4.0
Compare

CitiusTech

3.4
Compare

Iris Software

4.0
Compare

HTC Global Services

3.6
Compare

HERE Technologies

3.9
Compare

iOPEX Technologies

3.5
Compare

Tietoevry

4.3
Compare

Collabera Technologies

3.5
Compare

Evalueserve

3.3
Compare

Unisys

3.7
Compare

Similar Jobs for you

Product Marketing at Incedo

11-16 Yrs

₹ 25-30 LPA

Director Products at MulticoreWare Inc.

10-16 Yrs

₹ 30-35 LPA

Director Products at K2 Technosoft India Pvt Ltd

10-17 Yrs

₹ 40-60 LPA

Product Marketing at skyleaf consultant

6-14 Yrs

₹ 30-45 LPA

Director Products at Futureleap Search Partners LLP

10-15 Yrs

₹ 40-50 LPA

Marketing Head at Subex

12-15 Yrs

₹ 30-50 LPA

Associate Vice President at iOPEX Technologies Private Limited

15-20 Yrs

₹ 40-50 LPA

Product Marketing at HighRadius Technologies Pvt Ltd

8-14 Yrs

₹ 18-35 LPA

Marketing Head at Oloid

10-17 Yrs

₹ 35-65 LPA

Promotions Manager at Axceltrees Consulting Private Limited

10-20 Yrs

₹ 20-36 LPA

Incedo Gurgaon / Gurugram Office Location

View all
Gurgaon/Gurugram Office
248, Udyog Vihar, Phase-IV, Gurgaon – 122015 +91 124 4345901 Gurgaon/Gurugram

Senior Java Lead || 9+ yrs || Immediate || Gurgaon

9-14 Yrs

Gurgaon / Gurugram

3d ago·via naukri.com

Data Analyst with Google or Adobe analyst

5-10 Yrs

Chennai

3d ago·via naukri.com

Associate/Management Trainee

0-2 Yrs

₹ 1.5 - 4L/yr

Gurgaon / Gurugram

6d ago·via naukri.com

Account Manager

9-13 Yrs

Gurgaon / Gurugram

6d ago·via naukri.com

Assistant Manager - FP&A

3-5 Yrs

Gurgaon / Gurugram

6d ago·via naukri.com

Associate KYC/ Quality

1-5 Yrs

Gurgaon / Gurugram

6d ago·via naukri.com

Associate/Sr Associate

1-5 Yrs

Gurgaon / Gurugram

6d ago·via naukri.com

Associate- Trade Ops

0-4 Yrs

Gurgaon / Gurugram

6d ago·via naukri.com

Investment Banking Associate

0-3 Yrs

Gurgaon / Gurugram, Chennai

6d ago·via naukri.com
write
Share an Interview