Info Edge - Assistant Vice President - Product Marketing - Naukri.com (8-12 yrs)

About Info Edge

We are Info Edge, a pioneer in the Indian internet ecosystem.

We help people connect

We help people navigate through important decisions in their life. You may have heard about us when you are looking for a job (Naukri), a house (99acres), a life partner (Jeevansathi), or while you were studying (Shiksha). We help users decide the right college, identify dream opportunities, a life partner, a new place. Here are some brands you'll be working with.

We nurture new ideas

Get the opportunity to work for startups with the perks of being in a corporate environment. You'll be excited to know that these are graduation projects that turned into successful startups. Your project could be next!

We invest in ideas with potential

We also invest actively (more than 30+ brands), and you might recognize us if you order food online (Zomato) or buy insurance online (Policy bazaar). There are also others like Happily Unmarried, DoSelect, etc.

We are re-inventing

As technology is transforming and there are newer & faster ways to solve the old problems at hand, we're transitioning from classifieds to a more AI-driven value provider. We are embarking on a transformation journey from transactional-driven product experiences to value-driven personal experiences by incorporating emerging tech stack, data science, and machine learning into our products.

We are close to $8 billion+ in market cap but are a lot more inhow we touch everyone's life on a day-to-day basis. And we aspire to do more.

Job description:

AVP (B2B Marketing):

- An incredible opportunity to be part of a Naukri.com, a leader in online recruitment space.

About the Role:

- Leading B2B Product Marketing initiatives for Naukri.com. Strategize, Plan and Execute marketing campaigns and GTM roll outs.

- Own the formulation of value proposition, go-to-market strategy and execute marketing and communication campaigns with an objective to increase brand awareness, drive demand and overall market growth.

Key Responsibilities:

- Develop the GTM strategy and manage the marketing communication to generate demand and sales leads for products.

- Strategic business partner of Naukri, with core KPI of creating awareness and driving revenue/customer growth.

- Deeply understand each business their customer persona, opportunities and challenges.

- Develop the product positioning and messaging.

- Communicate and develop all collaterals, presentations for the products, coordinate with the sales team and support the selling process.

- Plan the launch of new products/features and manage cross departmental implementation of the plan.

- Gather continuous market intelligence and competitive data.

- Understand buyer behavior, how they buy, their criteria etc.

- Work with sales teams to develop marketing communication strategies and action plans to meet revenue and margin goals.

- Develop advertising messages, sales promotions, marketing programs and coordinate with external agencies.

- Develop and track ROI metrics for advertising and promotional programs to ensure proper allocation of budget resources.

Desired Qualifications / Competencies & Skills:

- Experience in B2B marketing with Product/Tech/Start-up companies.

- Understanding of key metrics to measure the success of marketing initiatives.

You will be a good fit if:

- You are self-motivated, and inspire team to do best work of their lives

- You have exceptional story telling skills and an eye for design.

- You understand technology, but love customer-first & business-first thinking.

- You are comfortable getting your hands dirty in a fast-paced environment.