Senior Digital Marketing Specialist (6-10 yrs)

Job description:

Responsibilities:

- Execute tests, collect and analyze data, and identify trends and insights in order to achieve maximum ROI in paid search campaigns

- Track, report, and analyze website analytics and PPC initiatives and campaigns

- Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies

- Optimize copy and landing pages for paid search engine marketing campaigns

- Perform ongoing paid keyword discovery, expansion and optimization

- Research and analyze competitor advertising links

Requirements and skills:

- Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing

- Well-versed in performance marketing, conversion, and online customer acquisition

- Up-to-date with the latest trends and best practices in search engine marketing

- In-depth experience with bid management tools

- Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

- Strong analytical skills and experience generating SEM reports

- Familiarity with A/B and multivariate experiments