Content Strategy & Development: Work with marketing and brand teams to develop a cohesive content strategy across web, social, email, and print.
Content Creation: Write and edit copy for digital ads, social media posts, blog articles, email campaigns, landing pages, and print collateral.
Brand Voice Management: Ensure all written content reflects the brand s tone and voice consistently across platforms.
Optimization & Testing: Collaborate with the performance marketing team to create and test variations of ad copy for effectiveness. Use A/B test results to refine messaging.
Editorial Oversight: Review and approve content from junior writers, ensuring it meets quality standards and aligns with brand objectives.
Collaborative Campaign Development: Partner with creative and social teams to brainstorm and develop innovative campaign ideas.
Qualifications & Skills:
4-7 years of experience in copywriting, with a portfolio demonstrating versatility and brand alignment.
Exceptional writing, editing, and proofreading skills.
Strong collaboration skills and creativity in campaign ideation.