The Strategist will be responsible for developing comprehensive marketing strategies that align with business objectives and consumer insights. This role will focus on analyzing market trends, identifying growth opportunities, and creating actionable plans to achieve brand goals.
Key Responsibilities:
Strategy Development: Create and implement marketing strategies that drive brand awareness, engagement, and conversions across owned, earned, and paid media channels.
Market Research & Insights: Conduct market research and analyze consumer data to identify trends, opportunities, and potential areas of improvement for marketing strategies.
Campaign Planning: Develop strategic frameworks for marketing campaigns, working closely with creative, performance, and social teams to ensure cohesive execution.
Performance Analysis: Monitor campaign performance metrics, providing insights and recommendations for optimizing future campaigns.
Cross functional Collaboration: Work closely with senior leadership, brand, and product teams to ensure strategies are aligned with overall business goals.
Trendspotting: Keep upto-date with industry trends and competitive activities, using insights to shape future marketing strategies.
Qualifications & Skills:
5+ years of experience in strategic marketing or consulting.
Strong analytical skills, with the ability to turn data into actionable insights.
Excellent communication skills and experience presenting to senior leadership.