Associate Director - Design

Roles and Responsibilities

Directing managing all design creative aspects
Building clear and strong identity for the Brand, translating brand philosophy to definitive product range
Build long-term consumer focused, market driven and brand right creative design direction across product categories
Establish creative strategy, product innovation rhythm timeline schedules for the Brand
Position brand to be the leading brand in the category
Define and build seasonal direction and stories for the brand with category designers
Work with buying team on merchandising assortment plans to align on design direction for the season
Keeping up to date with emerging fashion trends as well as general trends relating to fabrics, colors and shapes and be able to guide direct the team
Manage seasonal timelines ensure adherence to systems processes
Ownership of Brand KPIs and work with Brand Head Buying team to ensure that Brand meets financial targets
Team Management - Direct, manage and lead a dedicated design team. Responsible for keeping the team motivated and engaged.
Engage with various internal and external audiences on Brand design concepts
Build strong working relationship with cross -functional teams
Contribute strategically to brand design business component
Be the true evangelist of Brand
Highly creative - The candidate should have a great sense of style that will be required to constantly come up with new ideas for fashions.
Strong Design Skills - Excellent conceptualisation design skills. Ability to identify trends globally and ability to translate them for the local market.