Marketing Specialist

Job Summary

The Executive Marketing is responsible for supporting the marketing team in executing marketing campaigns, strategies, and initiatives to promote the company s products or services. This role plays a crucial part in enhancing brand visibility, driving customer engagement, and contributing to the overall success of the Digital Business Unit (Smart Manufacturing Solutions).

Key Responsibilities

Campaign Execution: Assist in the planning, development, and execution of marketing campaigns across various channels, including digital, social media, email, and traditional advertising.
Content Creation: Collaborate with the content team to create marketing materials, such as blog posts, social media posts, email newsletters, and other promotional content.
Market Research: Conduct market research and analysis to identify consumer trends, competitors strategies, and opportunities for growth.
Data Analysis: Analyze marketing data and performance metrics to measure the effectiveness of campaigns and recommend improvements.
Social Media Management: Help manage and maintain the company s social media profiles by posting content, engaging with followers, and
monitoring online conversations.
Email Marketing: Assist in the development and execution of email marketing campaigns, including list segmentation, content creation, and
performance tracking.
Event Support: Provide support in organizing and promoting events, trade shows, or exhibitions to enhance brand presence.
Collaboration: Work closely with cross-functional teams, including sales, design, and product development, to ensure alignment on marketing
strategies and campaigns.
Reporting: Prepare regular reports on marketing activities, results, and ROI to share with the marketing team and senior management.

Budget Management: Assist in managing the marketing budget, tracking expenses, and ensuring campaigns stay within budgetary constraints.

Customer Engagement: Support efforts to engage with customers and gather feedback to improve products and services.

Good to Have Skills

MS Office, Additional computer Skills, SAP knowledge added advantage.

Strong understanding of marketing principles and practices.

Excellent written and verbal communication skills.

Proficiency in using marketing tools and software.

Analytical skills to interpret marketing data and make data-driven decisions.

Ability to work collaboratively in a team and adapt to changing priorities.

Highly organized with strong attention to detail.

Creative thinking and problem-solving skills.

Previous experience in marketing or related roles is a plus.