MTAP Technologies - Digital Marketing Manager (6-11 yrs)

Job description- Digital Marketing Manager

What are we looking for?

The ideal candidate is a creative out-of-the-box thinking digital marketer with a get-things-done attitude, who wants to thrive in a fast-paced environment.

What separates you from other marketers is your relentless drive for running new tests and experiments on a regular basis.

You will have an important role to play in scaling up MTAP's marketing efforts across all channels.

- Lead and mentor the marketing team, providing guidance, setting goals, and facilitating professional development.

- Coordinate cross-functional efforts to ensure cohesive execution of marketing initiatives.

Role & Responsibilities:

- We are looking for an experienced individual to take ownership and lead the end-to-end Digital Marketing channels for each of the products of MTAP Technologies and creating growth campaigns and executing our acquisition strategies.

- This opportunity requires the ability to operate with confidence in a dynamic, technical environment across multiple digital marketing channels such as Email, SEM, SEO, Display advertising and Onsite merchandising. As leading Digital Marketing operations, you will ensure proper execution of digital marketing campaigns, overseeing project critical success factors, Timelines and dependencies in partnership with the Content, Graphics, Marketing agencies, Head of Marketing, Finance etc.

- S/he will develop, implement, track, and optimize plans along with marketing campaigns across all digital channels. An ideal candidate can execute lead generation strategies. A strong grasp of concepts regarding marketing tools, strategies, and integrated digital marketing campaigns is a must.

- The person joining should be able to work with cross functional teams from conceptualization to full execution while ensuring outcomes.

- The role will be working directly with the Founders on strategy and growth of one of the new products for the Indian market.

- Lead and mentor the marketing team, providing guidance, setting goals, and facilitating professional development.

- Coordinate cross-functional efforts to ensure cohesive execution of marketing initiatives.

Job Responsibilities:

- Plan, execute and track all paid marketing campaigns across SEM, Display, Facebook, Linkedin, Emails and other paid acquisition channels.

- Plan different marketing campaigns including but not limited to BTL, Activation, Events etc.

- Competition mapping for all MTAP products on various platforms

- Come up with relevant events / platforms / ideas suitable for product growth

- Negotiating with various agency partners / vendors.

- Implement an experiment design framework aimed at identifying and testing potential new growth channels like drip campaigns.

- Run effective email marketing, social media marketing, SEM, SEO campaigns.

- Developing and managing digital marketing campaigns for lead generation via various techniques including Paid Search, SEO, and Email Marketing.

- Build digital marketing process and automation - Own the entire lead funnel from ideation -> launch -> iteration.

- Identify opportunities to improve lead conversion in the product (landers, sign-up flow, etc.) and champion those initiatives.

- Analyzing budgets, preparing annual budget plans.

- Good knowledge of running B2B marketing campaigns.

- Explore the Indian market - Tier 1/2/3 cities and be able to identify potential clients.

Required Skill Set:

- Highly creative and excellent written communication skills with experience in identifying target audiences and devising digital ad campaigns from scratch

- Proven experience with Facebook, AdWords, SEO, marketing database, email and/or display advertising campaigns

- Fair understanding of marketing automation for B2B2C segment, conversion analytics funnel and - ABM campaigns (Must have worked on a CRM!)

- Capable of preparing annual plans.

- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate

- Solid knowledge of website analytics tools

- Creative problem-solving acumen, with the analytical rigor to verify or invalidate assumptions

- Proven ability to effectively communicate with cross-functionally with other teams

- Prior work-ex in SaaS or technology product companies is preferred

- Excellent written communication skills.