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Associate Director - Biddable
mPlatform
posted 4hr ago
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Description
Position at GroupM Nexus
Job Title: Associate Director - Biddable Media
GroupM Nexus, Gurgaon
GroupM Nexus, Gurgaon
Overview of job
Handle high-profile performance clients in the space of search marketing and platform based biddable media. You will be responsible for ensuring optimum ROI for clients performance campaign.
Reporting of the role
This role reports to the Pod lead - Biddable .
3 best things about the job:
- Get to work on some new-age and youthful client brands
- Will work closely with the leading publishers such as Google Facebook
- Will be one of the pillars of GroupM s performance marketing division.
Measures of success -
In three months:
- Understood the complete biddable media scenario on client s business, e.g. Search, Facebook, etc.
- Handled day to day tasks / requirement effectively
In six months:
- Optimized implementation in all biddable media platforms
- Recommended and implemented best practice
- Explored and executed an innovation in one of the biddable media platforms
In 12 months:
- Exceed client expectations in terms of biddable media implementation
- Create a road-map for the next year
Responsibilities of the role:
- Analyse, track and optimize on an ongoing basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
- Communicate with internal stake holders on project development, timelines, and results. Work closely with the other team members to meet goals.
- Monitor and administer analytics dashboards and key reporting MIS tools and regularly make recommendations for improving the data available.
- Stay ahead of the competition by analysing, keeping pace and regularly documenting search engine and PPC industry trends across web and mobile platforms, and adopting new/best practices on an ongoing basis.
What you will need:
- Relevant experience of 5 8 years in PPC/Performance marketing roles
- Expertise in Web analytics
- Through understanding of Google AdWords
- Understanding of Bid Management Tools
- Number Crunching
GroupM Nexus
GroupM Nexus is the industry s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world s leading advertisers.
GroupM India
GroupM is WPP s media investment group and the world s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau Convergences. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSixPartners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com .
GroupM Nexus is the industry s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world s leading advertisers.
GroupM India
GroupM is WPP s media investment group and the world s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau Convergences. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSixPartners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com .
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Employment Type: Full Time, Permanent
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