Manager (Sales & Distribution)

Role & responsibilities

The Manager Sales & Distribution is responsible for driving sales growth, expanding market coverage, and ensuring efficient operations in direct distribution channels. This role requires strong leadership, strategic planning, and effective administration to optimize sales execution, cost efficiency, and team performance. The incumbent will oversee Sales Executives, Sales Supervisors, and DCS (Distributor-Cum-Salesmen) teams to achieve distribution objectives and business targets.

Preferred candidate profile

Leadership & Expansion:

• Set clear sales targets and guide Sales Executives to achieve them.
• Identify and expand into new/vacant markets through feasibility studies.
• Develop and implement efficient route coverage plans.
• Oversee hiring, training, and allocation of DCS and vehicles.
• Personally monitor new route execution for seamless market penetration.

Efficiency & Administration:

• Optimize routes with a minimum of 50 A & B class outlets per route.
• Ensure timely outlet visits and remap underperforming routes.

Cost & Profitability Management:

• Maintain 3% rejection rates through better stock rotation.
• Transition all routes to EV-driven, DCS-led operations.
• Control expenses and prevent budget overruns.

Monitoring & Reporting:

• Conduct weekly sales reviews, track targets, and address challenges.
• Ensure proper material indents and zero overdue payments.
• Conduct market visits to assess product placement and competition.

Mentoring & Training:

• Train and develop teams for career growth and performance improvement.
• Conduct weekly sales meetings to review progress and plan strategies.

Growth & Expansion:

• Continuously expand coverage in untapped areas.
• Enhance Moreishs market presence vs competitors.
• Launch new routes with 10,000+ SL/month potential.
• Optimize costs and minimize rejections through Root Cause Analysis.