Btl Executive

Job Title: BTL Executive

Location: Bengaluru, India
Company: MyRoomie (Indias Leading Student Housing Provider)
Experience: 1-3 years
Salary: Competitive, based on experience

About MyRoomie:

MyRoomie is Indias leading student housing provider, operating in Bangalore and Chennai, with over 10,000 students across 25 universities. We are expanding rapidly and looking for a dynamic BTL Executive to drive student engagement, increase brand awareness, and generate leads through on-ground activations and direct marketing campaigns.

Key Responsibilities:

• Plan and execute BTL marketing activities, including college activations, mall promotions, outdoor campaigns, and community events.
• Develop and implement student outreach programs, tie-ups with colleges, coaching centers, and influencers.
• Manage vendor coordination for branding materials, promotional stands, and event logistics.
• Conduct market research to identify target audiences and optimize campaigns accordingly.
• Work closely with the sales team to drive lead generation through on-ground activations.
• Track and analyze the effectiveness of BTL campaigns, ensuring maximum ROI.
• Ensure brand visibility across key locations through innovative engagement activities.

Qualifications & Skills:

• 1-3 years of experience in BTL marketing, event management, or activations (preferably in student housing, hospitality, or edtech).
• Strong communication, negotiation, and networking skills.
• Ability to plan and execute campaigns independently while working under tight deadlines.
• Experience in handling college activations, society promotions, and offline engagement programs.
• Willingness to travel within Bangalore for on-ground activities.

Why Join MyRoomie?

• Be part of a fast-growing brand in the student housing space.
• Opportunity to lead innovative marketing campaigns and make a direct impact.
• Work in a dynamic, youthful environment with career growth opportunities.