Moglix.com - Manager - Performance Marketing (4-7 yrs)

Role Details:

Team | Function: SME Online | Digital Marketing

Location: Noida 125

Designation: Manager Performance Marketing

Role Objective:

This role demands the candidate to be a go-getter with a knack for problem-solving and growth hacking. The role requires acumen of managing SEM/Social media Marketing budgets. SEO/ SEM Optimization of PPC campaigns in an effective manner

Role Responsibilities:

- Manage the performance marketing team

- Setting up effective planning and strategizing marketing activities for Moglix through web & app

- Optimize & create marketing campaigns across channels (Google, Facebook, Criteo etc.) to achieve the targeted RoAS (Return on Advt. spent)

- Process implementation, including defining and tracking performance

- Optimization and bid management of PPC campaigns

- Analyze Clicks and Conversion data, ad expenses and ROI

- In-depth knowledge & understanding of e-commerce digital marketing (including shopping Ads)

- Manage & execute App campaign for Moglix targeting increasing the active user base

Work Experience

1. Digital Marketing professional having 4 to 7 years of digital marketing experience.

2. Broad understanding of email marketing, web development, social platforms, customer segmentation methodology, and engagement analysis

3. Understanding of various online marketing channels (Like - Ad words, Facebook Ads, LinkedIn ads, Twitter ads, email, SEM, contextual, affiliate, etc.)

Knowledge/Skills

1. Excellent in communication & people management skills

2. Good understanding of online marketing

3. Responsible self-starter, innovative thinker & comfortable in a metrics-driven business environment

Education

B. Tech & MBA from reputed college