Associate Director Social Media Marketing

Mobikwik is looking for an experienced & highly skilled Associate Director - Social Media Marketing to lead and elevate our social media marketing efforts. As a key member of the marketing team, this role will be responsible for driving the strategic direction, execution, and optimization of Mobikwiks social media presence across all platforms. The ideal candidate will have a proven track record of driving brand awareness, engagement, and revenue growth through innovative social media campaigns.

Location: Gurugram, Work from office (Immediate joiners preferred)

Key Responsibilities:

• Lead and manage Mobikwiks overall Social media marketing strategy across platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and emerging social platforms.
• Increase engagement for existing audiences with high-quality social initiatives
• Acquire new followers by filling gaps in our marketing content output
• Align our brand with new and emerging trends
• Improve ROI through more consistently on-target messaging
• Identify new channels to embed our brand that align our marketing direction
• Glean insights from social data using monitoring tools
• Analyze performance: Use data analytics to measure engagement and adjust strategies. This is a critical skill set.
• Monitor social media trends, audience behavior, and competitors to inform campaign strategies and identify new opportunities for engagement.
• Stay updated with the latest social media trends, platform updates, tools, and best practices to keep the brand ahead of the competition.
• Partner with Agencies & Influencers to create synergistic campaigns that expand Mobikwiks reach and influence.
• Develop and execute comprehensive social media campaigns that support marketing objectives, brand awareness, user acquisition, and customer retention

Required Qualifications:

• Bachelors/Masters degree in Marketing, Communications, Business, or a related field.
• 11-14 years of experience in social media marketing, with at least 5 years in a leadership or strategic role.
• Prior experience working in Fintech, Edtech, Foodtech, E-commerce, New Age or media industries is highly preferred
• Strong understanding of social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, etc.), tools, and trends.
• Proven ability to design and execute high-impact social media campaigns that drive measurable results.
• Strong leadership and team management experience with the ability to inspire and lead a team of social media professionals.
• In-depth knowledge of social media analytics, monitoring tools, and reporting platforms.

Why Mobikwik?

• Work with a fast-paced and innovative team in one of Indias leading fintech companies.
• Be a part of a company that is transforming digital payments and financial services.