Associate Director - Design

Mobikwik is seeking an experienced and dynamic Associate Director - Design to join our marketing team. The role requires a seasoned professional with strong expertise in design, user experience, and branding, to support the marketing team in driving impactful creative strategies and execution. As the Associate Director - Design, you will play a key role in overseeing the design function, providing strategic guidance, and ensuring high-quality and innovative visual designs for various marketing campaigns, products, and communication initiatives. You will collaborate with cross-functional teams, including marketing, product, and creative teams, to craft compelling and engaging designs that resonate with our target audience.

Location: Gurugram, Work from office (Immediate joiners preferred)

Key Responsibilities:

• Establish a compelling, consistent brand identity across all platforms in both the online & offline space (App, Digital, Print, OOH, Marketing Collaterals etc)
• Provide strategic input into the development of new products and campaigns, ensuring the design enhances the overall user experience.
• Lead and mentor the design team in creating visually engaging designs for marketing campaigns, social media, email, advertisements, and other promotional materials.
• Collaborate closely with marketing and content teams to align design strategies with business goals and brand guidelines.
• Own the end-to-end creative process, from conceptualization and ideation to final execution and delivery.
• Ensure designs are consistent across all platforms, maintaining brand identity and ensuring user-centric experiences.
• Lead design reviews and provide constructive feedback to team members to ensure designs meet quality standards and align with marketing objectives.
• Stay updated with the latest design trends, tools, and technologies to keep Mobikwiks marketing collateral fresh and engaging.
• Manage timelines, budgets, and resources effectively to deliver designs on time and within scope.
• Collaborate with external agencies or freelancers as needed to augment the in-house design capabilities.

Required Qualifications:

• Bachelor or Masters degree in Design, Fine Arts, Visual Communication, or a related field.
• 12-16 years of proven experience in design, with at least 4-5 years of experience in leading design teams within a marketing or creative environment.
• Experience working in Fintech, Edtech, Foodtech, E-commerce, or Media industries is highly preferred.
• Expertise in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Sketch, Figma, etc.
• Strong portfolio demonstrating a range of design work across digital and print mediums.
• Solid experience in UI/UX design for digital platforms, websites, and mobile apps.
• Ability to think strategically, balancing creativity with business needs.
• Ability to handle multiple projects simultaneously and meet tight deadlines in a fast-paced environment.

Why Mobikwik?

• Work with a fast-paced and innovative team in one of Indias leading fintech companies.
• Be a part of a company that is transforming digital payments and financial services.