Content Strategist (1-6 yrs)

We are looking for a talented and creative Content Strategist to join our team in Gurgaon. The ideal candidate will have a strong background in content creation, strategy development, and digital marketing. You will be responsible for crafting compelling content strategies that engage and inform target audiences, enhance brand presence, and drive business objectives.

Key Responsibilities:

- Develop, implement, and manage effective content strategies to engage and expand our audience across various platforms.

- Create high-quality content tailored to specific platforms, ensuring consistency in brand voice and messaging.

- Conduct research on industry trends, audience preferences, and competitors to guide content planning.

- Collaborate with cross-functional teams, including marketing, design, and product, to align content with business goals.

- Optimize content for SEO, ensuring high visibility and traffic to digital assets.

- Analyze content performance metrics and prepare reports to measure the effectiveness of strategies.

- Continuously improve content initiatives by staying updated on industry trends and content best practices.

- Coordinate with external agencies or freelance writers as required to scale content production.

Skills & Qualifications :

- Bachelor's degree in English, Marketing, Communications, or a related field.

- 1-6 years of experience in content strategy, content creation, or digital marketing.

- Exceptional written and verbal communication skills in English.

- Strong knowledge of SEO principles and digital marketing tools.

- Ability to work under tight deadlines and manage multiple projects.

- Creative, detail-oriented, and able to think strategically to develop engaging content.