Content Strategist - Social Media (4-8 yrs)

We are looking for a creative and motivated Content Strategist for Social Media to join our team in Gurgaon. The ideal candidate will be responsible for developing and executing effective content strategies across various social media platforms to enhance our brand presence and engage our audience.

Key Responsibilities:

Content Strategy Development

- Create and implement comprehensive content strategies tailored to the target audience and business goals.

- Conduct market research and audience analysis to identify trends and insights for content creation.

Content Creation & Management

- Develop engaging and high-quality content for various social media platforms, including posts, images, videos, and stories.

- Manage the content calendar to ensure timely delivery of content and promotions.

Social Media Engagement

- Monitor social media channels for audience interaction, responding to comments and messages promptly.

- Foster community engagement by creating interactive and relatable content.

Performance Analysis

- Analyze content performance using metrics and insights to measure effectiveness and adjust strategies accordingly.

- Prepare regular reports on social media performance and campaign effectiveness.

Collaboration

- Work closely with the marketing and design teams to ensure brand consistency and cohesive messaging.

- Collaborate with influencers and partners to amplify brand reach and visibility.

Trend Monitoring

- Stay up-to-date with the latest social media trends, tools, and best practices to continuously improve content strategies.

- Experiment with new content formats and platforms to engage the audience effectively.

Key Skills:

- Strong understanding of social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).

- Excellent written and verbal communication skills.

- Creative thinking and ability to generate innovative content ideas.

- Proficiency in content management tools and analytics platforms.

- Ability to work independently and as part of a team.

Qualifications:

- Graduation in Marketing, Communications, Media, or a related field.

- 1-6 years of experience in social media content strategy or management.