Manager - Performance Marketing (7-15 yrs)

Overview

The Performance Marketing Manager is responsible for developing, managing, and optimizing digital marketing campaigns with the aim of driving customer acquisition and engagement across various online platforms. This role requires a data-driven individual who can strategically allocate budgets, measure campaign performance, and implement actionable insights to achieve marketing objectives.

Key Responsibilities

1. Campaign Strategy & Planning:

- Develop comprehensive performance marketing strategies that align with business goals

- Plan and execute digital marketing campaigns across multiple channels, including but not limited to, Google Ads, Facebook Ads, Instagram, LinkedIn, and other digital platforms

- Define key performance indicators (KPIs) for each campaign and track their progress.

2. Campaign Management:

- Manage end-to-end campaign execution, including setting up, tracking, optimizing, and reporting on campaigns

- Conduct A/B testing to optimize ad creatives, landing pages, and audience targeting

- Continuously monitor and adjust campaigns to improve performance and ROI

3. Budget Management:

- Develop and manage the marketing budget, ensuring efficient allocation and expenditure

- Forecast and track marketing spend, ensuring alignment with financial goals

4. Analytics & Reporting:

- Analyze campaign performance data to derive actionable insights

- Generate detailed reports on campaign performance, including metrics such as CTR, CPC, CPA, ROI, and conversion rates

- Present findings and recommendations to senior management and stakeholders

5. Collaboration & Communication:

- Work closely with the creative team to develop engaging ad creatives

- Collaborate with the sales and product teams to ensure marketing efforts align with overall business objectives

- Communicate campaign performance and insights to stakeholders effectively

6. Market Research & Trends:

- Stay updated with the latest trends in digital marketing and the competitive landscape

- Conduct market research to identify new opportunities for growth