Senior Key Account Manager - Luxury Segment - FMCG (4-8 yrs)

Senion - KAM (Luxury) | Global Tier 1 FMCG

Industry - FMCG / Foods / Beverage

Category - Sales & Marketing

Job Type - Permanent

Job Description :

- In this Individual Contributor role, you will be responsible to drive the performance of the assigned channel to ensure that sales, distribution and merchandising opportunities are maximized, achieving the aligned joint business plan objectives

Client Details:

The company is a large organization and a renowned leader in the FMCG and Cosmetics / Toiletries sector. With a wide range of products under its umbrella, the company is renowned for its commitment to innovation and quality. It has a strong presence in India and is dedicated to enhancing the beauty and personal care industry.

Description:

- Responsible for the development of the omni-channel retailer(s)

- Lead the negotiation with retailer(s) on Annual Joint-Business plan taking into account the growth levers to achieve objectives (sell-in, sell-out, market share) and brand profitability within the channel.

- Define and implement Go to Market strategy with cross-functional teams (marketing, media, supply chain, IT, Retail, Education. etc.).

- Lead the translation and execution of the omni-trade marketing strategy into impactful retailer programmes, respecting and tracking budget and commercial targets. Track the ROI on actions.

- Analyse and interpret retailer(s)' omni-performance to identify strengths, weaknesses and business opportunities.

- Works closely with digital & brand marketing team to help optimize omni-marketing initiatives, results analysis, and campaign execution.

- Regular review with Omni-Retail Manager on brand initiatives, sales trending, and action plans to ensure key checkpoints are met.

- Build strong customer relationship and long-term partnerships with retailers.

- Represent the retailer/internal client and coordinate all departments in this regard.

- Deliver results: responsible for monitoring and achieving both sell-in and sell-out performance

- Monitor and analyse E-commerce key metrics, drive insights, and identify opportunities

[- Optimize GMV via e-store operations (stock availability, promotion mechanics) and digital touchpoints (e-store design, campaign pages, banners and product pages, onsite search & affiliates)

- Plan, develop and execute campaign proposals for retail partners

- Oversee the orders processing and work closely with our partner to control and minimize stock holding

- Collaborate with Marketing teams to enhance brand's visibility to drive sales performance and work across all relevant cross-functional areas (Digital, Supply Chain, Finance, Education)

- Lead or participate in the negotiations with retailers/clients on key launches, space, location and stock. Establish and develop partnerships and strong relationships with retailers

- Establish and implement the plan including trade marketing/animation/ merchandising/training. Follow up return-of investment of actions and animations.

- Deliver results: responsible for monitoring and achieving both sell-in and sell-out performance

Profile:

- Minimum 4+ years of post qualification experience

- Should be working with leading offline retailers in the beauty and personal care segment

- Career stability in previous firms is highly appreciated