Product Marketing Manager - eLogistics SaaS Firm (5-8 yrs)

1.Regional Content Creation & Strategy:

- Lead the development of region-specific content (including blog posts, whitepapers, case studies, and social media content) that aligns with the needs, challenges, and interests of the target audience in specific regions. Collaborate with regional teams to ensure content is culturally relevant, addresses local market trends, and adheres to brand guide-lines.

- Evolve traditional content marketing strategies by incorporating regional nuances and feedback to drive higher engagement and conversions.

2.Campaign Development & Execution:

- Partner with regional marketing teams to design, execute, and measure integrated campaigns that drive product adoption, customer education, and thought leadership. Develop and manage multi-channel content strategies, from paid media to organic social and email campaigns, ensuring alignment with broader marketing goals. Create and refine regional messaging that aligns with global positioning while catering to the local audience.

3.Strategic Speaking Sessions & Event Planning:

- Collaborate with internal stakeholders to identify strategic speaking opportunities at regional industry events, webinars, and conferences. Drive the planning and execution of event-related content, including speaker decks, session abstracts, and promotional materials. Engage with event organizers to craft compelling pitches that position the company as a thought leader in the market.

4.Media Relations & PR Support:

- Craft targeted media pitches and press releases that align with regional product launches, company announcements, and thought leadership initiatives. Develop and maintain relationships with key regional media outlets, journalists, and influencers to enhance brand visibility and media coverage.

5.Sales & Collateral Support:

- Work closely with the sales team to develop and optimize sales enablement materials such as product briefs, presentations, and competitive battle cards. Ensure that sales teams have up-to-date, regionally tailored content and messaging to engage prospects effectively and close deals.

6.Cross-functional Collaboration:

- Act as the bridge between the product, sales, and marketing teams to ensure that product positioning and messaging align with market needs. Contribute to the development of product messaging, pricing strategies, and go-to-market plans. Track and report on key performance metrics, using data-driven insights to continuously improve regional content strategies.

Ideal Candidate :

1. 5-8 years of experience in product marketing, preferably in a B2B or tech-focused industry.

2. Strong expertise in developing and executing regional content strategies that drive business growth.

3. Proven experience working on integrated marketing campaigns, including digital and offline channels.

4. Exceptional written and verbal communication skills with the ability to craft compelling content tailored to regional markets.

5. Experience working with product, sales, and PR teams to develop cohesive marketing strategies.

6. Strong understanding of media relations and the ability to craft effective media pitches and press materials.