Meesho - Senior Associate - Marketing - AI Services (2-4 yrs)

About the Team:

The Meesho AI Services team is dedicated to revolutionizing customer support through cutting-edge AI technologies like chatbots, voicebots, and predictive analytics. We will partner with call centers and BPOs to deliver seamless, efficient, and customer-focused operations. In addition to driving technology and process excellence, we actively manage client and partner relationships to ensure alignment on goals and continuous improvement. If youre passionate about AI, building strong partnerships, and creating impactful change, this is the team for you!

About the Role:

- The Senior Marketing Associate at Meesho AI Services will play a key role in driving B2B SaaS marketing strategies, enhancing brand visibility, and generating high-quality leads through content, social media, and digital campaigns. This position is ideal for someone who has worked in a dynamic marketing team with hands-on expertise in digital marketing, branding, content creation, LinkedIn marketing, copywriting, and demand generation.

- The ideal candidate will have a strong storytelling ability, a deep understanding of B2B SaaS marketing, and the ability to craft compelling content that resonates with our target audience. If you thrive in fast-paced environments and are passionate about AI-driven solutions, wed love to have you on board!

What you will do:

- Drive B2B SaaS Marketing & Brand Positioning: Craft compelling messaging and campaigns to position Meesho AI Services' Customer Experience solutions as a game-changer in the customer support industry.

- Lead Demand Generation & Digital Growth: Execute LinkedIn and digital marketing campaigns, optimize Website SEO, and create sales enablement content to drive leads and engagement.

- Create High-Impact Content & Copywriting: Develop blogs, LinkedIn posts, email marketing copy, and case studies that resonate with B2B audiences and fuel inbound marketing.

- Analyze & Optimize Marketing Performance: Track key metrics, optimize campaigns, and leverage data to improve content effectiveness and lead conversion.

- Collaborate & Innovate: Work closely with sales, product, tech and leadership teams to align marketing with business goals and explore AI-driven marketing trends.

What you will need:

- 2 to 4 years of experience in B2B SaaS marketing within an agile marketing team.

- Strong content creation & copywriting skills (LinkedIn posts, blogs, email marketing, case

studies).

- Hands-on experience in LinkedIn marketing, SEO, and digital demand generation.

- Data-driven mindset with expertise in tracking and optimizing marketing performance.

- Familiarity with marketing automation tools (HubSpot, Marketo, or similar).

- Creative & strategic thinker with a passion for storytelling and audience engagement.

About us:

Welcome to Meesho, where every story begins with a spark of inspiration and a dash of entrepreneurial spirit. We're not just a platform; we're your partner in turning dreams into realities.

Our Mission:

Democratising internet commerce for everyone- Meesho (Meri shop) started with a single idea in mind -to be an e-commerce destination for the next billion Indian consumers and enable 100 million small businesses to succeed online. We provide sellers with a range of industry-first benefits such as zero commission and the lowest shipping cost. Over 1.75 million sellers are registered on Meesho, growing their business by tapping the companys massive customer base, state-of-the-art tech infrastructure, pan-India logistics at the lowest cost through third-party logistics providers in an 'Everyday Lowest Cost' channel for sellers. Affordable, relatable merchandise mirroring local markets has helped us make inroads with first-time internet users in the country. We cater to an underserved and unique customer base and cover every serviceable pincode in the country. Our unique business model and continuous innovation has enabled us to become the first Indian horizontal E-commerce company.

Culture and Total Rewards:

Our focus is on cultivating a dynamic workplace characterized by high impact and performance excellence. We prioritize a people-centric culture, dedicated to hiring and developing exceptional talent. Total rewards at Meesho comprises of a comprehensive set of elements - monetary, non monetary, tangible and intangible in nature. Our 11 guiding principles, or "Mantras," are the backbone of how we operate - influencing everything from recognition and evaluation to growth discussions. Daily rituals & processes like Reflections, Listen or Die , Internal Mobility Program, Talent Reviews, Continuous Performance Management - all embody these principles.

We provide market leading compensation - both cash and equity-based - specific to job roles, individual experience and skill along with our employee centric benefits and work environment. We focus extensively on holistic wellness - through our MeeCare Program - encompassing benefits and policies across physical, mental, financial, and social wellness aspects. This includes extensive medical insurance benefits for employees and their families, wellness initiatives like telehealth, wellness events, and gym & recreational discounts etc. To support work-life balance, we provide generous leave policies, parental support benefits, retirement benefits, and learning and development assistance. Through gratitude for stretched work, personalized gifts, engagement & fun at work - we promote employee delight at the workplace. Many other benefits such as salary advance support, relocation assistance, and flexible benefits plans further enrich the Meesho employee experience.

Note: For your candidature to be considered on this job, you need to apply necessarily on the redirected career page of the company as well.