Meesho - Associate Program Manager - Category Marketing (2-5 yrs)

Associate Program Manager - Category Marketing

About the Team:

- Did you know that grocery has the biggest share of the overall retail spend in India?

- In fact, grocery is projected to be an $800B market in 2024 of which, the majority contribution will come from non-metro cities.

- As Associate Program Manager(PM)- Category Marketing, you will lead Meesho towards becoming the preferred destination for groceries.

- Our Grocery team at Meesho interacts closely with all stakeholders to develop the right strategies to penetrate the grocery sector in tier-2, tier-3 cities.

- Our team consists of highly energetic individuals who take complete ownership of their tasks and never shy away from going the extra mile.

- Plus, we are a family here and often find ways to spend quality time together.

About the Role:

- As APM - Category marketing, you will work closely with the Growth, Category and Supply chain teams to successfully deliver on cross-functional programs with primary objectives being high customer adoption and wallet share capture.

- You will partner up with business leads to identify roadblocks/inefficiencies and come up with solutions on how to resolve them.

- You will collaborate with your teammates to ensure the right decisions are made at the right time through appropriate communication.

- You will ensure that plans are intelligently adjusted to reflect vital fluctuations in goals and requirements.

What will you do:

As part of the category marketing team in user growth, you will:

- Develop an understanding of key business problems and strategic priorities to provide insights on gaps and potential opportunities.

- Drive end-to-end problem identification and solutions/execution to deliver impact.

- Define goals against key metrics and track performance against them, manage end to end execution across functions.

- Work closely with relevant stakeholders to achieve targets.

- Work on special time-bound initiatives, requiring strong first principle thinking and domain/functional understanding.

- Be comfortable with ambiguity, and conduct root cause analyses for key business metrics.

- Conduct data analysis/impact of different initiatives on key business metrics (e.g. Orders, conversion, DAU, etc) and synthesize findings with implications that inform business decisions.

- Communicate and advocate insights to relevant stakeholders to drive outcomes.

- Frequent updates to leadership communicating business performance across different projects to facilitate discussions and tracking progress.

- Coordinate with the respective stakeholders/cross-functional teams e.g. Product, category marketing, business finance, etc for monthly/weekly reviews.

- Design and deliver communication/distribution strategies to improve Daily active users

- Introduce DAU and conversion-driving events, constructs, and flow changes

- Systematically manage demand to ensure the best customer experience

- Engage with Category and Warehouse leaders to streamline processes and simplify execution with actionable plans

What will you need:

- Masters degree in Management preferable

- Overall experience of 2-5 years in an e-commerce startup

- Experience in managing projects across cross-functional teams and building sustainable processes

- Ability to represent projects from business, product and technical perspectives

- Ability to make data-driven decisions, resolve conflicts and negotiate like a pro

- Proven project-management skills

About us:

- Welcome to Meesho, where every story begins with a spark of inspiration and a dash of entrepreneurial spirit.

- We're not just a platform; we're your partner in turning dreams into realities.

Our Mission:

- Democratising internet commerce for everyone- Meesho (Meri shop) started with a single idea in mind -to be an e-commerce destination for the next billion Indian consumers and enable 100 million small businesses to succeed online.

- We provide sellers with a range of industry-first benefits such as zero commission and the lowest shipping cost.

- Over 1.75 million sellers are registered on Meesho, growing their business by tapping the companys massive customer base, state-of-the-art tech infrastructure, pan-India logistics at the lowest cost through third-party logistics providers in an 'Everyday Lowest Cost' channel for sellers.

- Affordable, relatable merchandise mirroring local markets has helped us make inroads with first-time internet users in the country.

- We cater to an underserved and unique customer base and cover every serviceable pincode in the country.

- Our unique business model and continuous innovation has enabled us to become the first Indian horizontal E-commerce company.

Culture and Total Rewards:

- Our focus is on cultivating a dynamic workplace characterized by high impact and performance excellence.

- We prioritize a people-centric culture, dedicated to hiring and developing exceptional talent.

- Total rewards at Meesho comprises of a comprehensive set of elements - monetary, non monetary, tangible and intangible in nature.

- Our 11 guiding principles, or "Mantras," are the backbone of how we operate - influencing everything from recognition and evaluation to growth discussions.

- Daily rituals & processes like Reflections, Listen or Die , Internal Mobility Program, Talent Reviews, Continuous Performance Management - all embody these principles.

- We provide market leading compensation - both cash and equity-based - specific to job roles, individual experience and skill along with our employee centric benefits and work environment.

- We focus extensively on holistic wellness - through our MeeCare Program - encompassing benefits and policies across physical, mental, financial, and social wellness aspects.

- This includes extensive medical insurance benefits for employees and their families, wellness initiatives like telehealth, wellness events, and gym & recreational discounts etc.

- To support work-life balance, we provide generous leave policies, parental support benefits, retirement benefits, and learning and development assistance.

- Through gratitude for stretched work, personalized gifts, engagement & fun at work - we promote employee delight at the workplace.

- Many other benefits such as salary advance support, relocation assistance, and flexible benefits plans further enrich the Meesho employee experience.

Note: For your candidature to be considered on this job, you need to apply necessarily on the redirected career page of the company as well.