Executive - Digital Marketing (3-7 yrs)

Job Summary

- As a Content Marketer, you will play a pivotal role in developing and executing our comprehensive content marketing strategy to attract, engage, and convert our target audience. Your responsibilities will include crafting compelling content that not only resonates with potential learners but also enhances brand awareness and expands our reach. You will focus on driving traffic and engagement through various channels, employing effective lead generation tactics that contribute to sales growth.

- By leveraging data-driven insights and innovative storytelling, you will create impactful content that fuels enrollment in our training programs and solidifies our position in the EdTech landscape, ensuring that our content continually evolves to meet the needs of our audience.

Responsibilities:

- Strategy Development: Define content goals and objectives, conduct audience research, and analyse competitor strategies.

- Creative Content Strategy: Develop creative ideas and strategies for content creation to enhance engagement and drive results.

- Content Creation: Produce diverse content types while maintaining a consistent brand voice and optimising for SEO.

- Content Distribution: Utilise owned media channels and leverage social media and paid promotions to share content.

- Content Promotion: Execute targeted email campaigns and collaborate with influencers for extended reach.

- Performance Measurement: Track content performance using analytics tools and measure success through key performance indicators.

- Content Repurposing: Update existing content regularly and transform it into various formats for wider reach.

- Community Building: Foster community engagement through discussions and encourage user-generated content.

- Content Calendars: Create and manage a content calendar to align production with seasonal themes and events.

- User Experience (UX): Ensure the website is user-friendly and optimise content formatting for readability.

- Visual Content Creation: Incorporate high-quality visuals and invest in engaging video content.

- Storytelling: Utilise storytelling techniques and real-life examples to enhance relatability and value.

- Networking and Collaboration: Engage in guest blogging and content syndication to expand reach.

- Lead Generation Tactics: Implement clear calls to action and create gated content for lead capture.

- Crisis Management: Develop response strategies for negative feedback and maintain open communication during crises.

- Building Authority: Collaborate with experts and publish thought leadership content to enhance credibility.

- Content Audit: Regularly review content for effectiveness and identify gaps for new content opportunities.

- Emotional Appeal: Craft content that emotionally resonates with the audience and aligns with relevant social causes.

- Social Proof: Use testimonials and case studies to build trust and showcase success stories.

- Niche Targeting: Focus on niche audience segments and personalise content based on data.

- Educational Content: Create how-to guides and host webinars to provide value and promote expertise.

- Excellent Communication Skills: Demonstrate strong verbal and written communication skills to effectively convey ideas and collaborate with the team.

Qualifications :

- Bachelor's degree in Marketing, Communications, Journalism, or a related field.

- 2 to 5 years of experience in content marketing or related roles.

- Proven experience in creating content that drives engagement and conversions.

- Strong understanding of SEO best practices and analytics tools.

- Excellent writing, editing, and storytelling skills, with a keen eye for detail.

- Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.

- Familiarity with content management systems (CMS) and marketing automation tools is a plus.

Join us and leverage your content marketing expertise to drive growth and engage our audience in meaningful ways!