Marketing Associate

The Associate Program Manager - Marketing will play a key role in amplifying our brand's presence and ensuring our unique vision reaches our growing audience. The ideal candidate is a versatile marketer with a passion for social media, content creation, and storytelling.

Key Responsibilities

1. Social Media Marketing & Management:

Strategize, manage, and grow our presence across key social media platforms.

Plan and execute campaigns to promote the institution and its programs.

Monitor trends and analytics to optimize performance and engagement.

2.Content Creation & Management:

Write, edit, and manage high-quality content for blogs, newsletters, and marketing materials.

Create compelling content tailored for various social media platforms, including captions, posts, and stories.

3.Video & Reel Editing:

Develop and edit engaging videos and reels to tell our story and highlight our programs.

Collaborate with the team to ensure content aligns with brand aesthetics and objectives.

4.Community Engagement:

Foster meaningful interactions with followers and potential students online.

Respond to inquiries and comments promptly, creating a vibrant and responsive online community.

Qualifications

1. Bachelors degree in Marketing, Communications, Journalism, or a related field.
2. 1-4 years of experience in marketing, social media, or content creation.
3. Proven expertise in social media management tools and platforms (Instagram, Facebook, LinkedIn, YouTube, etc.).
4. Strong writing and editing skills with a portfolio showcasing varied content formats.
5. Proficiency in Figma and other video editing tools and software (e.g., Adobe Premiere Pro, Canva, CapCut).
6. Understanding of social media trends and analytics.
7. Creativity, attention to detail, and the ability to meet deadlines in a fast-paced environment.