Marketing Manager - Marketing Services, Advisors & Consulting Services

Services within Mastercard is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. We provide value-added services and leverage expertise, data-driven insights, and execution. Our team combines traditional management consulting with Mastercard s rich data assets, proprietary platforms, and technologies to provide clients with powerful strategic insights and recommendations. Our teams work with a diverse global customer base across industries, from banking and payments to retail and restaurants.
The group has five specializations: Strategy & Transformation, Performance Analytics, Business Experimentation, Marketing, and Program Management. Our Marketing consultants lead the strategy development and implementation of campaigns and engagements for clients. They use customer data to provide deep direct marketing expertise across channels, evaluating campaign results and adapting the approach to optimize marketing performance.


Envision this role as the pivot in a thrilling marketing services transformation. Its about fully embracing and fueling change while seamlessly balancing traditional marketing endeavors. This profile thrives in a dynamic environment, contributing ideas, and actively steering this transformational journey.

Roles and Responsibilities
Client Impact
Lead personalized engagement strategies: Develop tailored growth marketing engagements based on customer demographics and behavior to captivate new audiences
Manage multi-channel media platforms: Oversee email campaigns, sponsored content, and advertisements across various media platforms, optimizing for visibility and lead generation
Drive CRM & analytics for growth: Segment audiences for data-driven campaigns from various data sets, focusing on increased spending and customer reactivation while employing analytics for impactful decision-making
Optimize market insights & user experience: Analyze feedback to refine the card application process, conduct surveys for feature enhancement, and refine UX/UI design to improve conversion rates
Team Collaboration & Culture
Champion collaborative innovation: Partner with senior internal and external stakeholders across a range of industries for targeted marketing, integrating AI into strategies while fostering an environment of innovation within the team
Provide on-the-job training, coaching, and mentorship to junior consultants

Basic Qualifications
Undergraduate degree with Growth Marketing expertise and mindset, and work experience in driving omni-channel user acquisition and engagement
Market savvy, understanding emerging trends and using market opportunities
Problem solving and user centric mentality, bringing creative solutions to complex challenges
Strong capability in data analysis, translating raw data into actionable insights
Client Management: Proven track record in managing client accounts and leading digital marketing solutions
Project Execution: Ability to plan and execute marketing strategies and campaigns across key marketing channels to drive impactful outcomes
Collaboration: Thrive in a matrix organization structure, manage internal and external stakeholders effectively. Inspiring team leader, fostering a culture of creativity and data-driven decision making
Communication: Excellent communication and presentation skills, capable of influencing colleagues and clients on the value of digital marketing projects. Articulate storyteller, translating complex insights into compelling narratives that resonate with audiences
Innovation: Show the ability to ideate, manage, and roll out complex and competitive digital marketing initiatives. Think future-forward with a continuous focus on optimization and innovation
Ability to communicate effectively in English and the local office language (if applicable)
Eligibility to work in the country where you are applying, as well as apply for travel visas as required by travel needs

Preferred Qualifications
Additional marketing experience in one or more of the following fields: marketing and campaign experience from agency environment, search engine optimization and search engine marketing, video making (e.g., scripting, storyboard, and content), marketing content, usability labs and experience research, print production management
Global supply chain management (GSM), including sourcing new suppliers and assessing third party production vendors
Experience with data visualization tools (e.g., Tableau, Power BI)
Experience leading development and implementation of solutions and measuring impact on clients business
Experience generating new knowledge or creating innovative solutions for a firm
Relevant industry expertise and/or experience in product, sales, or marketing technology
MBA or master s degree with specialization in marketing or digital