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211 MasterCard Jobs

Personalization & Digital CRM Specialist

2-5 years

Pune

1 vacancy

Personalization & Digital CRM Specialist

MasterCard

posted 24d ago

Job Role Insights

Flexible timing

Job Description

  • The Global Digital Marketing team is looking for a Personalization & Front End Developer - UI/UX Designer Specialist to drive our customer experience strategy forward by consistently innovating and problem-solving
  • Personalization & Front End Developer - UI/UX Designer Specialist is a strategic, data-driven, and multifaceted role
  • This position combines the responsibilities of leveraging customer data and personalization tools to enhance engagement and customer lifetime value, with the technical skills needed to design and implement UI/UX solutions
  • This role involves using customer data and personalization tools to boost engagement, increase lifetime value, and support Mastercard growth
  • Responsibilities include developing strategies, evaluating technologies, and running campaigns in collaboration with various teams
  • Youll use your knowledge of customer journeys, create scalable personalization plans, and lead cross-functional teams to identify new optimization opportunities for a relevant customer experience

In this role, you will:

  • Design and implement solutions using a customer experience platform, focusing on personalization.
  • Consult with web developers to evaluate testing and personalization needs, creating tailored solutions for websites and potentially mobile platforms.
  • Help design, develop, and maintain applications to implement frontend changes in web page/mobile layout, enhancing user experiences as required.
  • Assist in clarifying the technical and business design of an end-to-end implementation of the personalization platform, troubleshooting issues raised by development/support/business teams.
  • Support in suggesting and implementing experience enhancements.
  • Provide basic UI/UX development consultations to business leads.
  • Develop strategies, evaluate enabling technologies, and enable campaigns in partnership with centralized and brand-specific teams.
  • Leverage understanding of customer journeys to create scalable personalization roadmaps.
  • Lead cross-functional teams into new optimization opportunities that align with delivering a highly relevant customer experience.

All About You

  • Knowledge and experience in Front End (FE) development technologies - JavaScript, JQuery, JSON, AJAX, HTML 5, CSS 3.0.

  • Familiarity with website CMS platforms such as Adobe AEM, Umbraco, Magento, etc
  • Strong understanding of personalization technologies and methodologies relevant to omni-channel businesses (Dynamic Yield, Adobe Target).
  • Understanding of strategies for creating modular and reusable content components for personalization.
  • Experience developing and implementing personalization strategies across multiple channels.
  • Proven data analysis skills with the ability to create clear and actionable insights.
  • Experience working on omnichannel personalization projects.
  • Ability to prioritize and manage multiple projects in a fast-paced environment.

Employment Type: Full Time, Permanent

Read full job description

MasterCard Interview Questions & Tips

Prepare for MasterCard roles with real interview advice

Top MasterCard CRM Specialist Interview Questions

Q1. Longest Palindromic Subsequence Problem Statement Given a string A consisting of lowercase English letters, determine the length of the lon ... read more
Q2. Word Pattern Problem Statement Given two strings S and T , determine if S follows the same pattern as T . A full match means there is a bij ... read more
Q3. Palindrome String Validation Determine if a given string 'S' is a palindrome, considering only alphanumeric characters and ignoring spaces ... read more
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What people at MasterCard are saying

What MasterCard employees are saying about work life

based on 725 employees
87%
92%
80%
78%
Flexible timing
Monday to Friday
No travel
Day Shift
View more insights

MasterCard Benefits

Work From Home
Health Insurance
Cafeteria
Gymnasium
Education Assistance
Soft Skill Training +6 more
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MasterCard Pune Office Location

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Pune Office
MasterCard, Wing 1, Tower A, 9th & 10th Floors, Business Bay, Survey No 103, Opposite Poona Golfs Course, Airport Road, Yerwada Pune
Maharashtra 411006

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