Personalization & Digital CRM Specialist

• The Global Digital Marketing team is looking for a Personalization & Front End Developer - UI/UX Designer Specialist to drive our customer experience strategy forward by consistently innovating and problem-solving
• Personalization & Front End Developer - UI/UX Designer Specialist is a strategic, data-driven, and multifaceted role
• This position combines the responsibilities of leveraging customer data and personalization tools to enhance engagement and customer lifetime value, with the technical skills needed to design and implement UI/UX solutions
• This role involves using customer data and personalization tools to boost engagement, increase lifetime value, and support Mastercard growth
• Responsibilities include developing strategies, evaluating technologies, and running campaigns in collaboration with various teams
• Youll use your knowledge of customer journeys, create scalable personalization plans, and lead cross-functional teams to identify new optimization opportunities for a relevant customer experience

In this role, you will:

• Design and implement solutions using a customer experience platform, focusing on personalization.
• Consult with web developers to evaluate testing and personalization needs, creating tailored solutions for websites and potentially mobile platforms.
• Help design, develop, and maintain applications to implement frontend changes in web page/mobile layout, enhancing user experiences as required.
• Assist in clarifying the technical and business design of an end-to-end implementation of the personalization platform, troubleshooting issues raised by development/support/business teams.
• Support in suggesting and implementing experience enhancements.
• Provide basic UI/UX development consultations to business leads.
• Develop strategies, evaluate enabling technologies, and enable campaigns in partnership with centralized and brand-specific teams.
• Leverage understanding of customer journeys to create scalable personalization roadmaps.
• Lead cross-functional teams into new optimization opportunities that align with delivering a highly relevant customer experience.

All About You

• Knowledge and experience in Front End (FE) development technologies - JavaScript, JQuery, JSON, AJAX, HTML 5, CSS 3.0.

• Familiarity with website CMS platforms such as Adobe AEM, Umbraco, Magento, etc
• Strong understanding of personalization technologies and methodologies relevant to omni-channel businesses (Dynamic Yield, Adobe Target).
• Understanding of strategies for creating modular and reusable content components for personalization.
• Experience developing and implementing personalization strategies across multiple channels.
• Proven data analysis skills with the ability to create clear and actionable insights.
• Experience working on omnichannel personalization projects.
• Ability to prioritize and manage multiple projects in a fast-paced environment.