Manager - Sales Operations and Campaigns

About Info Edge : InfoEdges mission is to create world-class platforms that transform lives by continuously innovating. Our products and services are built keeping our customers in mind. We always delight our customers by delivering superior value through enhanced offerings on the internet and other platforms. Through our continuous investment across various businesses, especially in cuttingedge technology, machine learning and artificial intelligence (AI), we have built a robust system that constantly increases our predictive powers on customer behaviour, and optimizes and improves our systems. Our various teams tirelessly work together to solve problems, innovate, and create something to empower our customers.

At Info Edge, people are our core competitive advantage and we will continue doing all that is needed to attract and retain the best available talent.

About BU : Shiksha.com Shiksha.com is an online platform that helps students find in-depth information about colleges, courses and exams. It also enables students to interact with domain experts and college/school alumni towards taking exam, course-selection and college-selection related decisions. It has a repository of reliable and authentic information for over 15,000 institutions, 1,40,000 plus courses and gets over 70 million unique visitors per year. Shiksha provides leads of relevant students to Universities and Colleges seeking to admit those students in their courses .

Job Role :

• Manage email campaigns for education clients, both universities and institutes.
• Collaborate with sales team to take understanding of clients campaign - courses offered, core courses, number of mailers sold, delivery commitment etc.
• Collaborate with design team to include relevant content in mailer creatives.
• Create Multiple Creatives/ Themes for both University Level Mailers and Course Level Mailers with a view to create positive impact on clients campaign.
• Drafting mailer execution tracker for execution team with proper analysis of Plan shared by account managers.
• Ensure that all client mailers are executed on planned day, keeping close tracking with mailer execution team and taking update every day on mailer campaigns.
• Monitor and analyze mailer performance, track open rates and click rates w.r.t. Mailer Creatives, Subject Lines, Sender Names, TG, Freshness of Data.
• Provide insights and recommendations for future mailer activities based on data analysis and making adjustments wrt creative, sub line, sender name etc to improve engagement and conversion rates for clients.
• Leading a team of campaign executives to ensure seamless productivity matrices resulting into customer excellence through delivery .