Territory Business Manager- Veg Business

Job Purpose: Achieve sales target and product placement-on-ground targets in the assigned territory through managing a team of Market Development Officers (MDOs)

Experience: 2 to 5 Years in Seed Industry

Education Qualification: B.Sc. Agriculture

Key Responsibilities:

• Achieve Primary and Secondary Sales Targets and build advocacy for our company.
• Responsible for creating Primary Orders from Distributors and generating Secondary Demand from Retailers.
• Understand the causes for product return, unsold stock, demand variation etc. and communicate to upward management.
• Responsible for converting in-active and new distributors into active ones through trade activities.
• Responsible for sharing Season-to-date results with Regional Business Manager for review.
• Ensure timely updation of sales dashboards and trackers.
• Responsible for promotional activities through Farmer events and Field Demonstrations
• Participate in Review-cum planning meetings with MDOs and Regional Managers
• Coach the MDOs through On-the-job Training.

Tasks:

• Conduct scheduled calls to Distributors, Retailers and Nurseries and also accompany MDOs in their calls/ visits.
• Visit Distributors to make sales order, collect payments and gather information on competitor's placement.
• Visit Retailers and Nurseries to create advocacy for products and take Sales Orders for one's Distributors.
• Merchandise retail outlets periodically.
• Communicate monthly targets and monthly travel plans to concerned teams.
• Provide Live Tehsil-wise Maps of Retailers to all MDOs.
• Select the plots for promotional activities like Crop Shows, Field Day, Farmer events etc. and organize them with the help of MDOs