Product Marketing Lead

Role & responsibilities:

Product Management & Marketing

• Work closely with the Global Category Managers, and Country Marketing Managers and across functions to establish a global go to market plan to support the launch of new products (sourced and New Product Development).
• Understand the global strategy and business case for each product launch and transition the strategic vision into actionable product marketing plans (e.g. launch packs) for local adaptation.
• Support the Category Managers in the development and refinement of global product marketing messages, value propositions and competitive research that can be adopted locally.
• Manage and lead the development of global brand and product launch packs, such as product packaging, instruction manuals, product presentations, feature and benefit summaries, technical specification flyers, photography etc.
• Ensure launch materials factor in digital and traditional executions, are comprehensive, follow brand guidelines, and are adaptable for local use.
• Work with countries to ensure product launch packs are used as per brand requirements.
• Working with the Category Managers, ensure all collateral and product marketing information is always up to date for the local markets to access - ensuring consistency and accuracy or brand, messaging and information.
• Develop and maintain a global central file system, e.g a DAM, for all product marketing materials.
• Work with in-house graphic designers to develop the product launch packs and any other associated product or brand information.
• Manage the sourcing, briefing and execution of video and/or photography requirements for launch.
• Measure the success and effectiveness of product marketing materials against KPIs and gather feedback from local markets and stakeholders for improvements.
• Serve as a subject matter expert on product marketing best practices, providing training, guidance, and support to regional teams and stakeholders as needed.
• Support the Category Managers with other launch requirements as required.
• Support the Group Marketing Manager with regular product launch communications and updates.
• Support other global initiatives as required, such as global events and sponsorships.
• Maintain the integrity and follow all policies and procedures contained in the Quality Management System and Environmental Management System.

Collaboration and Stakeholder Engagement

• Maintain open communication channels with Country Managers & Marketing Managers to understand their specific needs, challenges, and opportunities.
• Collaborate with countries and assist with any local product marketing requests that could be used for other country adaptations.
• Foster strong communication and collaboration channels to ensure seamless execution of product launches.
• Stay abreast of industry trends, emerging technologies, and best practices in product marketing, including packaging laws.

Proactively identify opportunities for innovation and improvement within the product marketing landscape.

Preferred candidate profile:

Specify required role expertise, previous job experience, or relevant certifications.

Perks and benefits:

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