Regional Marketing Manager

Job Summary: Lokmanya Multipurpose Co-operative Society is seeking an experienced and dynamic Regional Marketing Manager to join our team. The Regional Marketing Manager will be responsible for driving marketing initiatives, implementing BTL (Below-the-Line) and Branding activities, and expanding the organizations customer base in the region.

Responsibilities:

• Develop and execute regional marketing strategies and campaigns to drive business growth and achieve set targets.
• Conduct market research to identify customer needs, preferences, and trends in the financial services sector.
• Plan and execute Below-the-Line (BTL) marketing activities such as exhibitions, health camps, musical & drama programs, road shows, seminars, and other promotional events to generate leads and enhance brand visibility.
• Identify strategic partnerships and collaborations to maximize brand exposure and reach in the region.
• Manage the planning, budgeting, and execution of BTL and branding activities within the allocated budget.
• Coordinate with the central marketing team to ensure brand consistency and alignment with the organizations marketing objectives.
• Monitor and analyze the effectiveness of marketing campaigns using relevant metrics and provide regular reports to the management.
• Build and maintain strong relationships with key stakeholders, including business partners, vendors, and local authorities.
• Stay up-to-date with industry trends and competitor activities to identify new marketing opportunities and stay ahead in the market.
• Train and guide the branch team on marketing strategies, product positioning, and customer engagement techniques.
• Collaborate with cross-functional teams, including sales, operations, and product development, to drive integrated marketing efforts.
• Represent the organization at industry events, conferences, and networking opportunities to enhance brand visibility and reputation.

Qualifications and Experience:

• Minimum 2-8 years of experience in marketing roles.
• Bachelor/Master's degree in Marketing or a related field is preferred.
• Strong knowledge and understanding of marketing principles, strategies, and techniques.
• Proven experience in planning and executing successful marketing campaigns.
• Proficiency in BTL marketing activities, including event management, sponsorship and promotional campaigns.
• Excellent communication, presentation, and negotiation skills.
• Ability to analyze market trends, customer behavior, and competitor activities.
• Strong leadership skills with the ability to manage and motivate a team.
• A valid driving license and personal vehicle are mandatory.
• Willingness to engage in fieldwork and travel within the region.

Note: Male candidates within the age range of 25-40 are preferred.

If you are passionate about Marketing activities and believe you have the expertise and drive to create impactful marketing strategies, we would love to hear from you.

Share your updated resume on applicationinvites@gmail.com