Brand Marketing Executive

.

Job Summary:

The Brand Marketing Executive is responsible for driving brand awareness and ensuring the brand is perceived positively by the target audience. The role involves planning, executing, and optimizing brand strategies, campaigns, and marketing initiatives that align with business objectives.

Key Responsibilities:

1. Brand Strategy Development:
   
• Assist in developing and implementing brand strategies to increase market share and brand visibility.
• Conduct market research and competitor analysis to identify trends, target audience preferences, and opportunities for brand growth.
• Help in defining the brand positioning and creating a consistent brand voice across all platforms.
2. Campaign Management:
   
• Plan, coordinate, and execute marketing campaigns (digital, social media, print, etc.) to promote the brand.
• Monitor and analyze campaign performance, ensuring alignment with goals and key performance indicators (KPIs).
• Collaborate with cross-functional teams, such as product development, sales, and creative teams, to deliver cohesive campaigns.
3. Content Creation:
   
• Work with the content and design teams to create engaging content, including advertisements, brochures, blog posts, and social media updates.
• Ensure brand consistency across all content and platforms in line with brand guidelines.
4. Brand Communications:
   
• Manage and enhance brand communications, including PR efforts, events, and collaborations with influencers or media outlets.
• Build and maintain relationships with key stakeholders, such as agencies, partners, and vendors.
5. Market Research & Analysis:
   
• Conduct customer and market research to gather insights about the target audience.
• Analyze data from various marketing channels (social media, digital platforms) to optimize brand performance.
• Provide regular reports on market trends, brand performance, and consumer behavior.
6. Brand Activation:
   
• Organize and oversee brand activation initiatives like product launches, promotional events, sponsorships, and partnerships.
• Ensure smooth execution and post-event evaluations to measure impact.
7. Budget Management:
   
• Monitor and manage the budget for various marketing activities, ensuring cost-effectiveness.
• Report on ROI and financial metrics related to marketing campaigns.
8. Digital Marketing & Social Media:
   
• Collaborate with digital teams to implement effective online campaigns across social media, SEO, SEM, and email marketing.
• Monitor online presence, respond to customer feedback, and manage brand reputation on social platforms.

Qualifications and Skills:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2-5 years of experience in brand marketing, advertising, or related roles.
• Strong understanding of branding principles, marketing strategies, and digital marketing channels.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in marketing software (e.g., Google Analytics, CRM systems) and tools (e.g., Adobe Creative Suite).
• Creative thinker with attention to detail and strong organizational skills.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Analytical mindset with experience in interpreting data and using insights for decision-making.

Preferred Experience:

• Experience in [specific industry] is a plus.
• Knowledge of emerging marketing trends and technologies.
• Experience with influencer marketing and partnerships.
• send cv -hrd@lnsel.com
• Call-9903986256