Sr Digital Marketing Project Manager

Job Title: Senior Digital Marketing Manager

Job Overview:

The Senior Digital Marketing Project Coordinator & Manager will oversee the development, execution, and optimization of advanced digital marketing strategies while managing and coordinating multiple high-level projects. This role requires deep expertise in digital marketing, strong project management capabilities, and the ability to lead cross-functional teams. The senior manager will ensure all marketing campaigns are effectively coordinated and aligned with overall business objectives, meeting deadlines, budgets, and performance targets.

Key Responsibilities:

Strategic Leadership & Digital Marketing Innovation:

• Lead the development and implementation of digital marketing strategies to drive customer acquisition, engagement, and retention.
• Serve as the key decision-maker on marketing strategies involving SEO, SEM, social media, content marketing, email marketing, and PPC campaigns.
• Collaborate with executive leadership to ensure marketing efforts align with the companys broader business strategy and growth objectives.
• Identify and implement emerging trends, tools, and technologies to ensure the company remains competitive in the digital space.

Project Coordination & Oversight:

• Oversee and manage multiple digital marketing projects simultaneously, ensuring all teams (internal and external) adhere to timelines and deliverables.
• Coordinate and align cross-functional team efforts, including content creators, designers, web developers, and external agencies.
• Utilize advanced project management tools (e.g., Monday.com, Wrike, Jira) to track progress, allocate resources, and manage risks.
• Establish project goals, performance KPIs, and milestones to track the success of each campaign.

Campaign Management & Optimization:

• Lead the creation, execution, and continuous improvement of digital marketing campaigns across a variety of channels, including paid search (Google Ads), organic search (SEO), display, social media, and email marketing.
• Analyze performance data using tools like Google Analytics, SEMrush, and HubSpot to refine campaign tactics and improve ROI.
• Conduct A/B testing for ads, landing pages, and email marketing campaigns to optimize conversion rates.
• Ensure consistent messaging and branding across all digital channels.

Mentorship & Team Leadership:

• Mentor and develop junior team members, providing guidance on digital marketing best practices, campaign management, and project coordination.
• Lead training sessions to upskill the marketing team on the latest tools, technologies, and methodologies.
• Serve as the senior point of contact for complex issues, troubleshooting challenges, and ensuring smooth project delivery.

Client & Stakeholder Management:

• Act as the primary liaison between the marketing team and other departments (sales, product, IT) to ensure campaign alignment with business goals.
• Manage relationships with external vendors, freelancers, and agencies, ensuring high-quality deliverables and adherence to brand standards.
• Present campaign performance reports and strategic insights to executive teams, clients, or stakeholders on a regular basis.

Budgeting, Forecasting & Resource Allocation:

• Oversee the digital marketing budget, ensuring efficient allocation of resources across campaigns while maximizing ROI.
• Develop annual and quarterly marketing forecasts, working closely with finance and leadership to ensure cost-effective marketing solutions.
• Manage resources, both internal and external, to ensure that all projects are delivered on time and within budget.

Data-Driven Reporting & Analytics:

• Lead data analysis efforts, measuring campaign effectiveness through detailed reporting on KPIs, such as website traffic, conversion rates, and engagement metrics.
• Utilize data insights to make recommendations for campaign adjustments and future strategies.
• Prepare detailed reports and presentations for C-suite executives, highlighting key metrics and actionable insights.

Continuous Improvement & Innovation:

• Continuously monitor the competitive landscape and industry trends to ensure the companys digital marketing strategies are innovative and forward-thinking.
• Conduct post-project evaluations to identify areas for improvement and lessons learned for future campaigns.

Key Skills & Qualifications:

• Bachelors degree in Marketing, Business, Communications, or a related field (Masters degree preferred).
• 7-13 years of experience in digital marketing and project management roles, with at least 2 years in a senior or leadership position.
• Extensive experience with digital marketing tools such as Google Analytics, Google Ads, SEMrush, HubSpot, and CRM systems.
• Proficiency in project management software (Monday.com, Asana, Trello, Jira) and the ability to manage complex projects.
• Strong understanding of SEO, SEM, PPC, social media advertising, email marketing, and content marketing strategies.
• Exceptional analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent leadership and team management skills, with experience mentoring and developing junior staff.
• Strong communication and presentation skills, with the ability to influence senior leadership and stakeholders.
• Ability to manage multiple projects simultaneously and deliver high-quality results under tight deadlines.

Personal Attributes:

• Strategic thinker with a passion for innovation in digital marketing.
• Detail-oriented and highly organized, with a proven ability to manage complex projects.
• A proactive and problem-solving mindset, with the ability to pivot and adapt to changing business needs.
• A team player who thrives in a collaborative environment and can motivate teams to achieve results.

send cv -hrd@lnsel.com