Little Millennium - Head - Marketing & Branding (4-5 yrs)

Organization Brief:

Little Millennium is one of the fastest growing preschool chains in the country. We believe that every child is unique and deserves an environment that allows them to remain unique and to grow just the way they are. Owing to its scientifically researched and result-oriented approach, committed offerings and strong value proposition, Little Millennium preschool has become one of the fastest growing preschool brand in the country today, with 750+ preschool centers across 150 cities having served over 1,30,000+ children till date. For more details visit: www.littlemillennium.com

Little Millennium was among the top 25 best places to work in the GPTW 2020 rankings. The company works primarily on a franchise model and provides high quality support and services to its franchisees. The company has won several awards over the last several years and is on a rapid growth path to reach 1500+ preschools.

Genius Box is a library of innovative, theme-based and age-appropriate activity kits created for children between the age group of 3-11 years. Genius Box activity kits are designed to encourage creativity and curiosity through experiential play and hands-on exploration. Each kit contains a range of interesting activities that comprise of educational projects, puzzles, games and S.T.E.M. activities. All materials, tools and step-by-step instructions for each activity are provided within the kits, so that children can create, explore, play and learn with ease. Our expert panel ensures that all Genius Box kits cater to the key developmental areas of the child.

For more details please visit https://geniusbox.in/pages/about-us

Profile Overview:

We are seeking a skilled and detail-oriented person to join our team as a Head of Marketing & Branding. You will be responsible for developing and executing comprehensive brand strategies that will enhance brand visibility, brand awareness and drive growth. This role requires a strategic thinker with a deep understanding of brand management and marketing. The Head of Marketing & Branding will lead a team of enthusiastic individuals and collaborate with cross-functional departments.

Key Responsibilities:

1. Brand Strategy Development and Brand Management:

- Develop and implement effective brand strategies that align with company goals and objectives.

- Conduct market research to identify trends and consumer insights.

- Oversee the development and maintenance of brand guidelines to ensure consistency in visual and verbal communication.

- Manage the brand portfolio, including brand architecture and product branding strategies.

- Monitor brand performance metrics and make decisions to optimize brand health.

2. Brand Communication:

- Develop and execute integrated marketing campaigns to build brand awareness and engagement.

- Ensure all marketing materials; digital content and advertising align with the brand's voice and identity.

- Utilize various channels, including social media, PR, events, and partnerships, to promote the brand.

3. Team Leadership:

- Lead, mentor, and develop a team of branding and marketing professionals.

- Foster a collaborative and creative work environment, encouraging innovation and excellence.

- Set clear objectives, provide regular feedback, and evaluate team performance.

4. Cross-functional Collaboration:

- Work closely with marketing, product development, sales, and other departments.

- Coordinate with external agencies, designers, and vendors to execute branding projects.

- Manage budgets, timelines, and resources for branding initiatives.

5. Innovation and Trends:

- Stay updated on industry trends, emerging technologies, and best practices in branding and marketing.

- Identify opportunities for innovation and improvement in brand strategy and execution.

Desired Skills:

- Proven experience in brand management, marketing, or a related field, with a track record of successful brand strategy development and execution.

- Strong leadership skills with the ability to inspire and motivate a team.

- Excellent communication, presentation and interpersonal skills.

- Analytical mindset with the ability to interpret data and translate it into actionable strategies.

- Creative thinker with a passion for branding and a keen eye for design.

- Proficiency in marketing and branding tools, software and analytics platforms.

- Experience in digital marketing, social media and content creation.

- Knowledge of consumer behaviour and market research techniques.

- Familiarity with global brand management and international markets.