Vakilsearch - Head - Branding Partnerships (4-8 yrs)

The Head of Branding Partnerships will be responsible for driving strategic collaborations that elevate the company's brand visibility, equity, and growth. This individual will identify, negotiate, and manage high-impact partnerships across various industries to align with the organization's branding objectives and long-term vision. They will act as a key stakeholder in shaping the company's brand positioning through innovative and mutually beneficial partnerships.

Key Responsibilities:

Strategic Partnership Development:

- Identify potential partners across industries, including media, entertainment, technology, and other relevant verticals.

- Develop a comprehensive branding partnership strategy aligned with the company's objectives and target audience.

- Foster relationships with key decision-makers to create long-term collaboration opportunities.

Execution and Management:

- Negotiate and finalize partnership agreements, ensuring mutual value creation.

- Oversee the execution of partnership initiatives, including co-branded campaigns, events, and promotional activities.

- Monitor and evaluate the performance of partnerships to ensure ROI and alignment with branding goals.

Collaboration and Coordination:

- Work closely with internal teams, including marketing, sales, product, and operations, to integrate partnerships seamlessly.

- Coordinate with external stakeholders such as agencies, influencers, and media partners to maximize partnership impact.

- Ensure brand consistency across all partnership touchpoints.

Market Insights and Innovation:

- Stay updated on market trends, emerging platforms, and competitive activities to identify new opportunities.

- Drive innovation by exploring unconventional partnership models and platforms.

- Leverage data and analytics to refine strategies and measure the effectiveness of initiatives.

Budget and Resource Management:

- Manage the branding partnership budget effectively, ensuring optimal allocation of resources.

- Report on budget utilization and partnership performance metrics to senior leadership.

Qualifications:

Education:

- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.

Experience:

- 8-12 years of experience in branding, marketing, or partnership management roles, preferably in high-growth environments.

- Proven track record of developing and managing large-scale branding partnerships.

- Experience working with cross-functional teams and managing multiple stakeholders.

Skills and Competencies:

- Exceptional negotiation and relationship management skills.

- Strong strategic thinking and problem-solving abilities.

- Excellent communication and presentation skills.

- Proficiency in data analysis and performance tracking tools.

- Creative mindset with the ability to identify unique opportunities for collaboration.