Head of Brand Partnerships ! Chennai & Bangalore

The Head of Branding Partnerships will be responsible for driving strategic collaborations that elevate the company's brand visibility, equity, and growth. This individual will identify, negotiate, and manage high-impact partnerships across various industries to align with the organizations branding objectives and long-term vision. They will act as a key stakeholder in shaping the company's brand positioning through innovative and mutually beneficial partnerships.

Key Responsibilities

Strategic Partnership Development:

• Identify potential partners across industries, including media, entertainment, technology, and other relevant verticals.
• Develop a comprehensive branding partnership strategy aligned with the companys objectives and target audience.
• Foster relationships with key decision-makers to create long-term collaboration opportunities.

Execution and Management:

• Negotiate and finalize partnership agreements, ensuring mutual value creation.
• Oversee the execution of partnership initiatives, including co-branded campaigns, events, and promotional activities.
• Monitor and evaluate the performance of partnerships to ensure ROI and alignment with branding goals.

Collaboration and Coordination:

• Work closely with internal teams, including marketing, sales, product, and operations, to integrate partnerships seamlessly.
• Coordinate with external stakeholders such as agencies, influencers, and media partners to maximize partnership impact.
• Ensure brand consistency across all partnership touchpoints.

Market Insights and Innovation:

• Stay updated on market trends, emerging platforms, and competitive activities to identify new opportunities.
• Drive innovation by exploring unconventional partnership models and platforms.
• Leverage data and analytics to refine strategies and measure the effectiveness of initiatives.

Budget and Resource Management:

• Manage the branding partnership budget effectively, ensuring optimal allocation of resources.
• Report on budget utilization and partnership performance metrics to senior leadership.

Qualifications

Education:

• Bachelors degree in Marketing, Business Administration, or a related field. A Masters degree is a plus.

Experience:

• 8-12 years of experience in branding, marketing, or partnership management roles, preferably in high-growth environments.
• Proven track record of developing and managing large-scale branding partnerships.
• Experience working with cross-functional teams and managing multiple stakeholders.

Skills and Competencies:

• Exceptional negotiation and relationship management skills.
• Strong strategic thinking and problem-solving abilities.
• Excellent communication and presentation skills.
• Proficiency in data analysis and performance tracking tools.
• Creative mindset with the ability to identify unique opportunities for collaboration.

Work Location - Chennai & Bangalore