Category Manager ISG India

Key Responsibilities:

Product Strategy, Promotion & Planning:

Lead the strategic planning and development for all Data Center product categories, ensuring alignment with company objectives and market trends.

Define and communicate the product vision, roadmap, and business case for product categories.

Drive product and positioning innovation by continuously evaluating market conditions, customer needs, and technological advancements.

Product marketing planning and Go-to-market (GTM) strategy for development multi-channel

Development of end user promotions, programs and demand generation activities

Market & Competitive Analysis:

Conduct thorough market research and competitive analysis to identify trends, opportunities, and gaps within your product category.

Assess customer pain points and work cross-functionally to identify solutions that can be turned into product features or new offerings.

Create plans to gain market share and work with relevant functions to execute them.

Cross-Functional Collaboration:

Work closely with Sales, Technical Sales, Channel, Finance, Demand Planning, Operations and Marketing teams

Collaborate with marketing teams to develop effective product positioning, messaging, and go-to-market strategies.

Partner with Sales and Channel teams to understand customer feedback, support product adoption, and enhance customer experience.

Work with Sales and channel teams on pipeline management, demand generation and product and segment sales alignments.

Product Lifecycle Management:

Own the full product lifecycle, from concept through launch and end-of-life.

Create and manage product development timelines and ensure timely delivery of product releases.

Track product performance, analyze key metrics, and refine products based on customer feedback and market needs.

Product evangelist, knowledge expert on a defined product set for internal and external audiences

P&L Responsibility:

Manage product category P&L, ensuring revenue growth, profitability, and efficient resource allocation.

Set pricing strategies and manage product profitability by analyzing cost structures, competition, and market demand.

Stakeholder Communication:

Serve as the subject matter expert (SME) for your product category, providing regular updates to senior leadership and key stakeholders.

Lead product training sessions, and internal briefings to ensure successful adoption within the organization.

Requirements

Minimum 15+ years experience within an enterprise environment, preferable in IT industry

Relationship management. Strong understanding of enterprise market and enterprise channel

Excellent channel marketing skills and a strong desire to exceed targets.

Financial business management ability and strong business acumen

Familiarity with distribution organizations objectives and GTM strategy

Anticipates, creates and defines innovative and visionary concepts in strategic environment.

Excellent communication skills - presentation, negotiation, closing, follow through.

Entrepreneurial approach, imaginative, passionate, approachable

Self-motivated team player with a strong drive for success

The ability to meet aggressive targets and deadlines

Microsoft PowerPoint, Excel, Dynamics 365 tactical skills