KredX - Public Relations & Brand Manager (4-6 yrs)

Job Description: PR & Brand Manager

Position: PR & Brand Manager

Experience: 4-6 years

What started in 2015 as a mission to solve working capital challenges has evolved into a comprehensive financial solutions ecosystem. Today, KredX powers businesses of all sizes with innovative financial solutions.

KredX stands as India's leading integrated supply chain finance solutions provider, holding both RBI's TReDS license and IFSCA's ITFS license - making us one of the few double-licensed entities in India.

We drive domestic trade financing through our Domestic Trade Exchange (DTX) platform, facilitate cross-border trade financing solutions through our Global Trade Exchange (GTX), and deliver AI-powered intelligent finance automation that streamlines end-to-end financial operations for enterprises worldwide.

The KredX Suite of Products:

- DTX (Domestic Trade Exchange): RBI-licensed TReDS platform enabling seamless MSME financing through invoice discounting.

- GTX (Global Trade Exchange): IFSCA-licensed platform facilitating efficient import-export financing for cross-border trade.

- CMS (Cash Management Solutions): AI-powered finance automation solution streamlining financial operations.

About Us:

- DTX (dtxindia.in), powered by KredX, is an RBI-licensed TReDS platform (Trade Receivables Discounting System) that enables MSMEs to solve their working capital issues by getting paid early by their respective enterprises at the lowest cost.

- The DTX platform is enabled by a strong suite of finance automation technologies that makes the process for the entire ecosystem (Corporates, MSMEs & Banks) quick, safe & easy.

About the Role:

- We are looking for a PR & Brand Manager to drive KredX's brand positioning, communications, and thought leadership.

- The ideal candidate will be responsible for crafting and executing branding strategies, managing PR efforts, and ensuring a consistent brand narrative across all channels.

- This role requires a strategic thinker with excellent storytelling skills, media relations experience, and the ability to collaborate across teams.

Key Responsibilities:

- Develop and implement brand strategies that drive growth, expansion, and profitability using data-driven insights.

- Oversee and produce a wide range of digital and print branding materials, ensuring consistency across all communications.

- Stay updated on market trends, competitive activities, and industry developments to refine messaging and positioning.

- Act as the primary liaison between KredX and external partners/agencies for PR and branding initiatives, ensuring a unified brand image.

- Develop and execute communication strategies that align with KredX's vision and marketing goals.

- Plan, prepare, and distribute promotional content, including press releases, blog posts, email campaigns, and social media updates.

- Promote key company activities, such as product launches, community initiatives, leadership announcements, and more.

- Conceptualize and manage thought leadership content for KredX's C-suite executives across various platforms.

- Work closely with internal teams, including marketing, product, and leadership, to ensure brand consistency and alignment.

- Handle any other PR and branding-related duties as required.

Requirements:

- Experience: 4-6 years in PR, branding, or a related field (B2B or startup experience preferred).

- Education: Bachelor's or Master's degree in Communications, Marketing, Journalism, or a related field.

Skills:

- Excellent verbal and written communication skills.

- Strong organizational skills and attention to detail.

- Proven ability to manage multiple projects in a fast-paced environment.

- Experience in media relations, content creation, and executive branding.

- Self-driven, proactive, and a strong team player.