FCB Kinnect - Specialist - Marketing & Public Relations (3-6 yrs)

Job Title: Marketing and Public Relations Specialist.

Department: Marketing.

Reports To: Sr. Creative Director (Marketing).

Summary:.

This role is responsible for developing and executing a comprehensive communications strategy that elevates the company's brand and thought leadership within the industry.

This includes managing media relations, crafting compelling content, and overseeing award submissions.

The ideal candidate is a strategic thinker with a strong understanding of public relations, content creation, and media outreach.

Key Responsibilities:

CONTENT CREATION AND COMMUNICATIONS:.

- Write compelling content:.

o Draft press releases for new campaigns, new clients, new hires, organizational changes, and awards.

o Prepare responses for interviews, by-line articles, and thought leadership pieces.

Proof read everything.

o Create content for internal newsletters and other communication channels.

- Develop and manage social media presence:.

o Populate Kinnect socials, prioritizing LinkedIn.

o Utilize AI tools to assist in creating LinkedIn captions & content.

MEDIA RELATIONS AND VISIBILITY:

- Manage media inquiries and relationships:.

o Liaise with the PR agency to manage and provide content for media inquiries, interview requests, and press releases.

- Develop and execute media relations strategies:.

o Secure campaign placements in print and online media.

o Identify and secure panel/forum and profiling opportunities for leadership.

- Maintain brand visibility:.

o Manage branding and visibility internally and externally.

AWARDS MANAGEMENT:.

- Track industry awards:.

o Monitor relevant industry awards and opportunities & liaise with publications.

- Facilitate award submissions:.

o Overlook internal award submission processes.

REPORTING AND CONTENT MANAGEMENT:.

- Maintain a comprehensive repository:.

o Record, organize and store all created content, including press releases, articles, and social media posts.

- Facilitate website updates:.

o Share relevant content with the web team for website updates.

Required Skillset:.

Enthusiastic and self-driven, with a passion for social media and brand building.

3+ years of experience in a public relations, communications, or marketing role.

Strong writing and communication skills, with a keen eye for detail.

Familiarity with AI writing tools and their applications.

Proficient in social media platforms, especially LinkedIn, with a strategic mindset.

Detail-oriented, organized, and able to juggle multiple priorities.

A creative thinker with the ability to work in a fast-paced, collaborative environment.