Executive - Adobe Analytics

KPMG India is looking for Executive - Adobe Analytics to join our dynamic team and embark on a rewarding career journey. your primary responsibility will be to analyze and interpret data collected from web analytics tools, particularly Adobe Analytics, to inform business decisions and improve digital marketing strategies. 1. Defining and implementing Adobe Analytics tagging and tracking requirements to collect data accurately. 2. Analyzing website and app data to identify trends, opportunities, and issues. 3. Managing and optimizing Adobe Analytics implementation to ensure data accuracy and completeness. 4. You should have a strong understanding of web analytics principles, excellent analytical and problem-solving skills, and the ability to work collaboratively with cross-functional teams.