Performance Marketing Manager (3-6 yrs)

Key Responsibilities:

- Plan and execute acquisition, retention and remarketing campaigns across platforms like Google Ads, Facebook, Instagram, and others to drive revenue and brand engagement.

- Analyse and optimise campaign performance based on data-driven insights to increase ROI and conversion rates.

- Effectively communicate reports and analyses by developing tools or visualisation dashboards (marketing planning and budgeting, demand funnel, ROI, strategic KPIs, etc.)

- Work with internal and external creative and marketing teams to test strategies and campaigns in alignment with brand strategy.

- Monitor industry trends, new innovations and competitor performance to optimise and evolve strategies.

Key Skills:

- Expertise in SEO, SEM, PPC, digital marketing, social media advertising, and performance analytics tools.

- Proficiency in Google Analytics, Facebook Business Manager, and similar platforms.

- Strong data analysis, analytical and decision-making skills.

- Prior Experience of performance marketing in D2C business required. Experience in nutraceuticals or health-focused brands is a plus.