Group Marketing Manager - FMCG (15-20 yrs)

Key Responsibilities:

- Work with functional areas such as sales, production, and finance to ensure the proper implementation of the marketing plan (e.g., financial forecasting, sales, pricing, sponsorship, and advertising programs).

- Lead new product development, line extension, and related marketing activities, such as product launches, press conferences, promotions, and advertising.

- Bring management focus to problems and opportunities for respective product lines.

- Responsible for ensuring alignment across the Sales , Marketing and export teams.

- Led in-market delivery of all trade-facing brand activities, ensuring execution excellence.

- Manage the A&P budget for the region, planning activations and promotions of key agency principals that drive equity and brand awareness.

- Responsible for working closely with key customers to provide category and shopper insights to drive performance.

- Manage and evaluate trade promotion levels to achieve maximum returns.

- Lead a team of in-house graphic designers and plan and oversee day-to-day activities of design work

- Develop annual product line marketing plan and budget and ensure compatibility with overall corporate objectives.

Qualifications and Skills:

- Master's in marketing

- Proven experience in marketing or advertising in a similar role in the FMCG sector.

- Strong interpersonal and communication skills for collaborating with internal and external teams.

- Experience in multiple specialty areas, such as planning and executing activations, promotions, events, agency management, etc.

- Ability to interpret marketing vision and drive value-adding insights to increase market share or drive volumes.

- Globally minded and able to demonstrate cross-cultural understanding and sensitivity.