Lead Generation Executive

Lead Generation - Executive JD

• Develop and research lead and prospect lists based on defined personas for marketing campaigns, tradeshows, and sales collaboration.
• Conduct pre-research and record information within Playbooks in Hubspot in lead contact records.
• Leverage Who's Mailing What?, Rocket Reach and LinkedIn to develop prospecting lists for sales team members upon request
• Develop and deploy automated email sequences upon direction of Lead Generation specialist.
• Oversee the Kodi Collective Growth Contest by managing lead intake, researching and upload leads into Hubspot, and enrolling them into the lead gen sequences as appropriate.
• Utilize various communication tools, including LinkedIn Sales Navigator, Who's Mailing What? and email marketing, to generate leads.
• Ensure compliance with the CAN SPAM act.
• Measure the effectiveness of templates and sequences; provide comprehensive monthly reports to Lead Generation Specialist and Marketing Manager.

Skills

• Strong time and project management abilities
• Intellectual curiosity
• Confidence in rapidly learning and translating insights into compelling messaging
• Capacity to independently create detailed plans from overarching objectives
• Effective prioritization skills
• Ability to hold self and team members accountable
• Previous experience in generating business for a marketing agency or print industry

Golas

• Achieve a lead success conversion rate of 20% or higher annually.

Experience

• Experience in sales, lead generation, or B2B email marketing.
• Proficiency in Hubspot and Salesforce.

If interested share CV at sheeraz.ahmad@kwglobal.com