Digital Marketing Executive

Roles and Responsibilities:

• Develop and implement advanced SEO strategies that align with our company goals and industry best practices.
• Identify new opportunities for growth and improvement based on market trends and competitor analysis.
• ⁠Conduct comprehensive keyword research to identify high-value, relevant keywords for optimization.
• Optimize on-page elements, including meta tags, headers, and content, to target selected keywords effectively.
• ⁠Collaborate with content creators to optimize existing content and develop new engaging, SEO-friendly content.
• Ensure that all content resonates with both users and search engines, following best practices.
• Perform regular technical audits to identify and resolve complex issues affecting website performance, indexing, and crawling.
• Coordinate with the development team to implement technical recommendations and enhancements.
• ⁠Monitor and analyze backlink profiles, identifying opportunities for high-quality link building.
• Develop and execute advanced link-building strategies, including outreach to relevant websites and industry influencers.
• ⁠Utilize advanced SEO tools to analyze website performance, traffic patterns, and user behaviour.
• Prepare detailed reports with actionable insights on key SEO metrics and trends.

Desired Candidate Profile:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 0.6 -1 years of proven experience in SEO, preferably in a similar industry.
• Proficiency in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, etc.
• Strong understanding of search engine algorithms, ranking factors, and best practices.
• Comfortable working in a dynamic and fast-paced work environment.
• Excellent written and verbal communication skills.
• Good analytical and problem-solving skills.
• Ability to work independently and collaboratively within a team.
• Demonstrated leadership ability and willingness to take initiative.
• Collaborative team player with excellent interpersonal skills.
• Ability to work independently and manage multiple projects simultaneously.