Seo Executive

SEO Executive

Key Responsibilities:

• Conduct keyword research and analysis to identify relevant keywords for the companys website and content strategy.
• Develop and implement on-page and off-page SEO strategies to improve organic search rankings.
• Optimize website content, including meta tags, headers, URLs, and image alt texts, to improve search engine visibility.
• Monitor website performance using tools such as Google Analytics, Google Search Console, and other SEO tools.
• Perform competitive analysis to identify opportunities for growth and improvement.
• Collaborate with content creators and marketing teams to ensure SEO best practices are incorporated into content production.
• Build high-quality backlinks through outreach and partnerships to enhance domain authority.
• Stay updated with the latest trends and algorithm updates in the SEO landscape and implement necessary adjustments.
• Track, report, and analyze website analytics, SEO performance, and KPIs to measure success.
• Conduct technical SEO audits and ensure website health, including fixing broken links, optimizing site speed, and improving mobile-friendliness.

Skills and Qualifications:

• Proven experience as an SEO Executive or in a similar role, preferably within the fashion or retail industry.
• In-depth understanding of search engine algorithms and ranking factors.
• Proficiency in SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
• Knowledge of HTML, CSS, and other relevant web development languages is a plus.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication skills, both written and verbal.
• Ability to work independently and as part of a team in a fast-paced environment.
• Experience with e-commerce websites is preferred.