Seo Specialist

Role & responsibilities

Key Responsibilities:

1. SEO Strategy Development:
   
• Develop and implement on-page and off-page SEO strategies to improve the visibility and ranking of the website in search engine results pages (SERPs).
• Conduct keyword research and competitive analysis to identify opportunities for growth.
• Create a comprehensive SEO roadmap to align with business goals and objectives.
2. On-Page Optimization:
   
• Optimize website content, meta descriptions, page titles, headers, and other on-page elements to improve SEO performance.
• Ensure content is optimized for both search engines and user experience, including mobile responsiveness.
3. Technical SEO:
   
• Conduct technical audits of the website to identify areas for improvement, including site speed, mobile optimization, crawl errors, and broken links.
• Work closely with developers to implement necessary technical changes to ensure the website meets SEO best practices.
• Ensure the websites architecture, URL structure, and internal linking strategy are optimized for search engines.
4. Content Optimization & Collaboration:
   
• Collaborate with content teams to create SEO-friendly content, including blog posts, landing pages, and product descriptions.
• Provide recommendations for content creation that targets specific keywords and addresses user intent.
• Optimize existing content to boost rankings and engagement.
5. Link Building & Off-Page SEO:
   
• Develop and execute strategies for acquiring high-quality backlinks to improve domain authority.
• Monitor and maintain backlinks to ensure that the website's backlink profile remains healthy.
6. Analytics & Reporting:
   
• Track and analyze website performance using SEO tools (e.g., Google Analytics, Google Search Console, Ahrefs, SEMrush).
• Generate regular reports on SEO performance, including keyword rankings, traffic analysis, and goal conversions.
• Adjust strategies based on data insights and emerging trends to ensure continuous optimization.
7. SEO Trends & Best Practices:
   
• Stay up-to-date with the latest SEO trends, algorithm changes, and industry best practices.
• Continuously assess and implement new SEO tools, technologies, and techniques to stay ahead of the competition.
8. Collaboration & Communication:
   
• Work closely with the marketing and development teams to align SEO efforts with overall digital marketing strategies.
• Communicate SEO performance and strategy insights clearly to stakeholders and team members.