Senior Manager Programmatic

Position Summary

In this role, you will work closely with members of the Programmatic Team to successfully execute, manage, report and optimize programmatic campaigns on multiple platforms across the global Mediabrands.

Responsibilities:

Campaign Implementation

• Manage the end-to-end process from brief through to set up, tagging and optimization to ensure report metrics are fully captured
• Strategize and execute campaigns on our platform and ensure optimal delivery and performance
• Analyze campaign data to develop insights and strategies for campaign optimization
• Provide in-depth campaign insights and optimization recommendations for campaign improvement
• Provide guidance to junior members of the team
• Be creative: develop and share test and learn campaign optimization strategies to drive learnings and better campaign performance
• Become a trusted advisor and expert within the programmatic trading field
• Take an active role in developing broader programmatic strategic recommendations and best practices
• Get the programmatic newest develop trends in global and local market to build new product and service package for local business
• Be responsible for the client service and campaign management/operation to achieve the successful programmatic campaign delivery within KPI
• Maintain good relationship with the partners including Media partners, DSP, Data partner, AD verification

Strategy

• Provide recommendations to your Client Services team for use in brief responses.
• Present industry updates and campaign optimizations to
• Working with Senior Campaign Manager and Programmatic to execute tests within the DSPs.
• Update the industry benchmarks according to the Media Plans received.

Skills/Qualifications

• 8 years professional experience in a related field with hands on end-to-end Programmatic ecosystem/campaign lifecycle and optimization experience along with Team handling capabilities
• Hands on experience and knowledge in programmatic trading
• Deep understanding of DSPs/SSPs, RTB, ad exchanges, DMPs, audience targeting, Ad Verification Partners
• Experience in campaign implementation, optimization and reporting, experience with response driven/demand generation campaigns
• Understanding of the digital media ecosystem and technology including ad tagging and site analytics
• Knowledge and passion for overall digital marketing crafts: digital display, digital branding, digital direct response, SEM, video & mobile
• Must be able to work in a fast-paced environment - harvest vast amounts of information, news, data, and research and distil the most important/relevant information for your agency team and their clients
• Well organised and capable of managing your time effectively
• A good communicator with great listening and interpersonal skills
• Motivated by working in a fast-paced environment where you are constantly learning and will have a career path in talent acquisition

IPG Mediabrands is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for those with a disability or medical need during any stage of the recruitment process. We thank all candidates for their interest in IPG Mediabrands, however, only those candidates selected for an interview will be contacted.