Kansoft Solutions - Specialist - Digital Marketing (2-4 yrs)

About the job:

About the Company:

Kansoft is a leading IT solutions provider, specializing in software development and digital transformation services. With a focus on innovation and customer satisfaction, we help businesses leverage technology to achieve their goals. Our team of skilled professionals is dedicated to delivering high-quality solutions that drive growth and success.

Job Description:

- We are looking for a highly skilled and experienced senior Digital Marketer to join our team.

- The ideal candidate will be responsible for developing, implementing, and managing our digital marketing campaigns across all digital channels.

Responsibilities:

- Develop and implement digital marketing strategies to drive online traffic to the company website and generate leads/sales.

- Manage and optimize all digital marketing channels including SEO, SEM, email, social media, and display advertising campaigns.

- Plan and execute digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.

- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

- Collaborate with internal teams to create landing pages and optimize user experience.

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Instrument conversion points and optimize user funnels.

Requirements:

- Masters degree in Marketing or relevant field.

- Proven working experience in digital marketing, particularly within the IT/software industry.

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

- Strong analytical skills and data-driven thinking.

- Up-to-date with the latest trends and best practices in online marketing and measurement.