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31 Kairos Consulting Jobs

Brand Manager - FMCG (3-5 yrs)

3-5 years

Brand Manager - FMCG (3-5 yrs)

Kairos Consulting

posted 9d ago

Job Description

- Developing the Marketing & Brand management strategy to drive topline & bottom-line performance of the assigned Brand /Product categories/Portfolio in line with the organizational goal.

- Responsible for executing all marketing and branding activities while maintaining Brand focus internally & externally.

- Analyse and provide consumer, category, and market information on Brand/ Portfolio.

- Analyze data to generate insights on what is working/not working and recommend way forward.

- Manage various ATL/BTL initiatives to establish brand objective- Ensure effective media evaluation & planning to attain maximum ROI.

- Work with the Creative & Media agency partners to develop and implement brand plans.

- Collaborate with cross-functional teams such as PR, Packaging, Design, Product Development, Supply Chain, Commercial and Operations to achieve larger objectives.

- Leading consumer studies for insight mining and assisting in conceptualization of new ideas, assessment of feasibility of newly identified product /extension concepts/innovations and go-to market execution for the assigned Brand/Product Portfolio for improved market performance (e.g., market share, profitability etc.).

- Managing On-time launch of new projects /NPD as per committed timeframe and planning and driving activities relating to communication development, marketing initiatives (in terms of advertising, promotion, schemes etc) for the assigned Brand/Product portfolio.


Functional Areas: Other

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What people at Kairos Consulting are saying

What Kairos Consulting employees are saying about work life

based on 9 employees
71%
71%
66%
100%
Strict timing
Alternate Saturday off
No travel
Day Shift
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Kairos Consulting Benefits

Work From Home
Job Training
Team Outings
Soft Skill Training
Free Food
Cafeteria +6 more
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