Brand Manager - FMCG (6-15 yrs)

- Brand Strategy Development & Campaign Leadership: Create and implement effective brand strategies to enhance visibility, reputation, and market share. Lead marketing campaigns across multiple channels and ensure they resonate with target audiences through creative and data-driven approaches.

- Cross-Functional Collaboration & Messaging Alignment: Work closely with internal teams (sales, product, customer service) to ensure consistent brand messaging and positioning. Foster collaboration to align all departments with the brand's core values and vision.

- Market Analysis & Consumer Insights: Continuously analyze market trends, consumer behavior, and the competitive landscape to identify opportunities for growth and brand expansion. Use these insights to adapt strategies and stay ahead of the competition.

- Employee Value Proposition (EVP) & Employer Branding: Develop a compelling EVP to attract and retain top talent. Showcase the company's culture and values both internally and externally to position the organization as an attractive employer.

- Performance Monitoring & Budget Management: Oversee the marketing budget allocation and track campaign performance through key metrics. Optimize marketing spend to ensure maximum ROI, and collaborate with external partners, agencies, and vendors to execute initiatives effectively.