Brand Manager (4-6 yrs)

Role Overview:

We're seeking a Brand Manager to drive profitable growth through deep data insights.

This role focuses on analyzing D2C metrics at a cohort level, improving conversion rates, optimizing product sell-through, and conducting LTV and basket analyses.

You will collaborate cross functionally, work on profit-focused projects, and guide strategic decisions that impact organization's P&L.

Key Responsibilities:.

Brand Vision & Identity.

- Develop and execute the platform-level Brand Vision and identity, ensuring alignment across the entire organization.

- Serve as the brand custodian, maintaining brand consistency across all consumer touchpoints.

Consumer Insights & Market Trends.

- Spend significant time understanding consumer behaviour, gathering insights from users and professionals.

- Monitor local and global market trends, analyzing consumer and shopper studies to inform brand strategies.

Brand Health & Communication.

- Define and track Brand Health Metrics, ensuring continuous improvement.

- Own central brand communication and develop strategies tailored to various business needs.

- Develop and execute a comprehensive brand toolkit across all touchpoints with excellence.

Marketing Campaigns & ATL Execution.

- Collaborate with Creative and Media Buying agencies to conceptualize innovative and impactful marketing campaigns.

- Develop and execute ATL campaigns to drive brand awareness, equity, and health metrics.

Agency & Stakeholder Management.

- Manage and work closely with creative and media agencies to ensure strategic execution.

- Engage with internal and external stakeholders, driving alignment on brand priorities.

Creativity & Execution.

- Lead the brand's storytelling, ensuring compelling communication across formats (Reels, Statics, Print, OOH, etc.

- Bring a first-principles approach to problem-solving and brand building.

Qualifications & Experience:

Industry Background: Prior experience in a consumer brand (P0 Priority) or a branding agency (P1 Priority).

Languages: Proficiency in Hindi, English, and at least one South Indian regional language.

Experience: 4 to 6 years of relevant experience in brand marketing and strategy.

Top Skills Required:

- Proven track record in leading Brand Strategy, including Brand Positioning, Brand Visual Identity, and guidelines.

- Strong experience in designing and executing Brand Communication strategies across multiple channels.

- Hands-on experience in defining and tracking Brand Health Scorecards.

- Agency management experience handling both creative and media agencies.

- Strong eye for creativity and a passion for storytelling.

- Exceptional stakeholder management and communication skills.

- Demonstrated leadership that drives tangible business results while being willing to get hands-on.

- A strong inclination towards consumer insights and a self-starter attitude.

Skills & Attributes:

- Consumer-First Mindset.

- Hustler Mentality.

- Innovative Thinker.

- First-Principles Approach.

- Analytical & Data-Driven.

- Courageous Decision-Maker.

- Strong Execution Capabilities.

Non-Negotiables:

Location: This is a full-time role based out of Chennai.

Regional Understanding: The ideal candidate must have a deep understanding of at least one South Indian state and its consumers.